We're deep into Adam Davidson's book:
"The Passion Economy: The New Rules for Thriving in the 21st Century."
Davidson's easy anecdotal style leads the reader into some
fairly profound observations about how certain companies
can prosper by addressing a niche market, obsessively
serving their customers with the best product and service,
and avoiding the traps and fads of business group-think.
We like to think Foray fits that model.