PLUMA SNIPPETS January 2026



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Love the One You're With


It’s hard to remember life before cell phones. When we were together, we were to gather with each other.  Families looked at each other across the dinner table and talked to one another. Riding in a car with friends meant talking to each other and if you didn’t know or remember something, you asked a real person, or looked it up on Encyclopedia Britannica, which engaged your brain, and you didn’t go straight to Google, without engaging the brain.  


Like the frog boiling in hot water slowly, not noticing the water getting hotter, we have taken to the lonely-hearts club without warning. Yes, numerous reports and surveys suggest people are experiencing higher levels of loneliness than ever, often described as the loneliness epidemic. Contributing factors include societal individualism, the changing nature of work, and a shift towards more digital and superficial connections. 


From a Health article, America has a loneliness epidemic. Here are 6 steps to address it, Surgeon General Dr. Vivek Murthy told All Things Considered: 

In response to the loneliness epidemic, the advisory outlines the framework for a new national strategy. It is based on six foundational pillars, which are:

1.Strengthening social infrastructure, which include parks and libraries as well as public programs.

2.Enacting pro-connection public policies at every level of government, including things like accessible public transportation or paid family leave.

3.Mobilizing the health sector to address the medical needs that stem from loneliness.

4.Reforming digital environments to "critically evaluate our relationship with technology."

5.Deepening our knowledge through more robust research into the issue.

6.Cultivating a culture of connection.

I personally like number 1 and number 6. Parks and libraries and cultivating a culture of connection, almost certainly with less use of cell phones. 


In case we need help to pry away from our phones, here are some extra pillars. 

Amazon offers a variety of signs and labels for businesses and services and perhaps in our homes to inform the users:  No Cell Phone Use Please; Please Silence your Cell Phone; Be Courteous- no cell phone use during your appointment; If you answer your cell phone during your medical appointment, the doctor will be happy to leave the room and we will be happy to reschedule your appointment' and my favorite, God may be calling YOU but probably not on your cell phone. Please turn off your cell phone during our service.  


I also found several books on cell phone etiquette: Cell Phone Etiquette by Michelle Cimino, Electronic Etiquette, Cell Phones, Netiquette, Social Media Oh My by Rebecca Black, Mobile Madness, and A Guide to Mobil Phone Etiquette by Mark Lynch. I cannot recommend any of these books since I have not read them. 


While Stephanie was in my chair for her hair appointment, her cell phone hummed. Instantly, I asked if she needed to answer. Most clients do. “No, she answered, love the one you’re with!”  I asked her again, “Do you mean, I’m the one you’re with and I get your love and attention?”  “Yep! Love the one you’re with,” she replied.


For those who have been around since the 1970’s Stephen Stills made the song "Love the One You’re With" popular. I loved it! It still has the same meaning for us. Stephanie said I could use her comment for my next Snippets and reference her name so here it is! It’s worth mentioning as we are at the beginning of a new year and all resolutions are on the table to consider. 

Happy New Year!!!! 

With love,

Hilda 




QUOTES:

 

“We can all fight against loneliness by engaging in random acts of kindness.” -Gail Honeyman



“Negative emotions like loneliness, envy, and guilt have an important role to play in a happy life; they’re big flashing signs that something needs to change.” -Gretchen Rubin






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PRODUCT OF THE MONTH


Beautifying Elixirs Hydrating Masque 


Snip Tip:


Phoenix is ranked 5th in US for bad hair days. Laura Sepulveda wrote in the Arizona Republic," If you live in Phoenix, you may be more likely to have bad hair days more often than in most parts of the country, a recent study suggests."


An analysis by beauty scheduling software Goldie assessed environmental conditions affecting hair health across major U.S. cities to determine which cities are the worst for hair care. The study evaluated each city based on factors including wind speed, humidity, and water hardness. Then, analysts determined a score for each city and ranked them according to where people have the highest likelihood of a bad hair day.


According to Ian Stribling, general manager at Goldie, the city's place on the ranking was especially due to a high UV index and water hardness. According to Goldie analysts, Arizona's dry desert air can make hair more manageable but also more prone to dryness and frizz.


Though Phoenix residents may benefit hair wise from an overall lack of rainfall and few muggy days a year, the city is still characterized by high temperatures. With an average UV index of 6.08, and a water hardness of 432 PPM, Phoenix residents are more prone to having frizzy, brittle hair, according to Goldie.


How can you protect your hair from environmental damage? According to Stribling, incorporating simple practices into your routine can help you maintain healthy and shiny-looking hair — no matter where you live. Here are some simple tips from Stribling to keep your hair healthy in Phoenix's environment:

Wear a hat and use a heat protectant to guard your hair against UV rays.

Shield your hair from the wind using a scarf.

To combat Phoenix's hard water, use a clarifying shampoo and consider a shower filter.

Choose antifrizz products, especially on humid days.


Eufora Products such as Thermal Defense heat protectant, Urgent Repair Shampoo, a clarifying shampoo and Tame an antifrizz finishing spray are recommended along with a weekly treatment of Beautifying Elixirs Hydrating Masque. Ask us at Pluma for your perfect recipe to combat dry hair. 








Gateway Community College Cosmetology Foundation


Five years ago, I established the first-ever endowed scholarship for hair styling students at GateWay Community College through their Cosmetology Course of Study. The endowment coincided with my 50th year as a hair stylist and the scholarship will ensure financial support for students who need assistance to graduate and enter a career in the beauty industry.


It has been so gratifying and I wish to share two letters I recently received from recipients.


Dear Dr. Villaverde, 

I want to sincerely thank you for awarding me this scholarship. Receiving this scholarship means so much to me—it not only lightens my financial burden, but also motivates me to continue working hard toward my goals in cosmetology.

Your generosity and belief in my potential inspire me to pursue my education with even more passion and dedication. I am truly grateful for your support and for the opportunity you’ve given me to grow and succeed.

Thank you again for investing in my future. I hope to one day give back to others the same way you’ve given to me.

With heartfelt appreciation,

Anel Blancas Hernandez :)


Thank you Dr. Hilda Villaverde for having me be one of the winners of this amazing scholarship. Being one of the winners doesn’t only provide a lot of financial relief to me but it is also very meaningful and motivating to me. Knowing that when people hear my story they are interested in my goals and my dreams it truly is one of the best feelings ever. For me this means more to me than the financial relief. It is my motivation to keep pursuing and never stop applying myself in new environments. Starting cosmetology school and being the only male in the class was intimidating at first but believing in myself and having a good support system helped me overcome the learning curve of starting.  For me this is truly amazing and meaningful. Thank you for this opportunity and allowing me to chase my dreams with a little less stress about the money. 

Thank you so much!

Zander Agredano-Garcia



Should you wish to donate, the information is below.

Love,

Hilda


Dr. Hilda Villaverde Hairstylist Scholarship Endowment:

mcccdf.org/Villaverde or by check payable to Maricopa Community Colleges Foundation.

Mail to Gateway Community College, 108 N. 40th Street, Phoenix, AZ. 85034



PLUMA MOVIE CLUB






Theo of Golden

by Allen Levi 

  










Culinary Creations by Connie

Recipe of the Month




Ate a bit too much over the holidays? Connie's Lemon Sole recipe is a good, healthy, light entree. Click here for recipe








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