To maintain their Eco-Friendly Status, all Eco-Friendly Subaru Retailers are required to recertify every other year. During the 2021 calendar year, approximately 125 retailers went through this process. Subaru of America would like to thank the retailers that recertified in 2021. For those who are being recertified in 2022, please be on the lookout for an email with more details on the process in the coming weeks.
Recertification allows Subaru the opportunity to update records, as well as to acknowledge retailer improvements and activities designed to positively impact the environment and increase sustainability.
During the recertification process, the member names of the Green Team are confirmed. After two years’ time, there are almost always modifications and new members’ names are added to the Subaru Eco-Friendly newsletter distribution list.
This is also a time when retailers are asked about their Community Outreach activities that include an environmental component. Many retailers have implemented new activities; while others have realized they had some previous programs they should reinstate and sometimes improve. Subaru’s records are updated to reflect any changes.
Community Outreach activities are frequently featured in our monthly Newsletter. Retailers have been able to use material from these featured Community Outreach activities as a source of ideas.
Also requested during the recertification process: pictures showing the Eco-Display and the Eco-Trophy. The Eco-Trophy may be part of the Eco-Display or displayed separately, but regardless, Subaru wants retailers to have both clearly visible to customers.
During recertification, retailers are asked how they communicate their Eco-Friendly status. This should be an ongoing effort to remind the community of the retailer's commitment, which is in lockstep with Subaru's advocacy for environmental sustainability.
Subaru views the Eco-Friendly Recertification process as very important, and on behalf of SOA & Green Dealer Support, we would like to thank the retailers for working with us on this process!
