JANUARY 2024

RCMA State of the Association

As the new year begins, I would like to take this time to thank RCMA members who attended our two association meetings held last year in Cleveland, OH and Indianapolis, IN.  Our Cleveland meeting was highlighted by industry updates from the NRCA and IIBEC, an opportunity to hear the ‘voice of the customer’ from our two roofing contractor panels, technical updates from three associate member companies and closed out by an uplifting presentation on igniting workplace culture.  Our Indianapolis meeting focused on reengaging our committee work on Government Affairs, Technical Affairs and Communication, Education and Marketing. It was exciting to see our members actively engaged and working in unison towards our association objectives. 

As the dawn of a new year is before us, the coatings industry has a bright future and continues to capture market space in the roofing industry.  Many roofing contractors who avoided coatings prior to the pandemic, relied on coatings to help their clients during pandemic related material shortages. Since then, their confidence in coatings has grown and they continue to offer them as cost-effective options and sustainable solutions.  Others who have not proposed coating restoration systems in the past are now adding them as service options to expand their offering, generate revenue streams, and retain current clients.  A key to increasing contractor’s confidence and success with coatings installation is the education our association and its members can provide.  

The coating industry continues to evolve and expand its product offering.  This has led to recognition that in a good number of cases fluid-applied systems are durable, dependable, sustainable and offer more value with less disruption than complete roof replacement.  The RCMA is intently focused on these core objectives in support of the industry:

1. Technical & Government Affairs: Excel in technical and government affair activity by proactively focusing and addressing industry issues through committee participation and engagement. 
2. Training: Leverage and grow our contractor training program to promote quality application, workplace development and attract new affiliate members.
3. Membership Growth: Focus our value proposition to gain new regular and associate members while retaining current members.  
4. Communication: Develop marketplace education focused on communicating the values RCMA and the coatings industry bring towards resilience and sustainability in roofing.  

Here is to continued growth for the RCMA and its membership.  As the year unfolds, let us all evaluate our roles and find the best way we can contribute to help raise the performance of our industry.  

Sincerely, 

Chris Huettig

President Roof Coating Manufacturers Association

RCMA Training Program: A Resounding Success

We are thrilled to share with you the results of the 2023 RCMA Training Program. Last year's program not only achieved remarkable participation rates but also generated significant revenue, showcasing the program's effectiveness and the considerable interest it garners within the industry.

Revenue Generation

The training program encompassed three modules, each attracting significant participation and generating substantial revenue. Module 1 saw 69 purchases amounting to $6,900, Module 2 had 64 purchases totaling $6,400, and Module 3 achieved 53 purchases, bringing in $5,300. The total revenue from these modules was an impressive $18,600.

Training Program Participation

Moreover, the success of these modules is not just in revenue but also in the learning outcomes. In Module 1, 32 participants passed, Module 2 had 20 passers, and Module 3 witnessed 15 individuals successfully completing the module. These numbers reflect the effectiveness of the training content and the value it provides to our members.

Sponsor Support

The 2023 sponsors, including ICP, Karnak, Mule-Hide, Polyglass, SR Products, and Western Colloid, each made significant contributions, ranging from $5,000 to $7,500. Their generous support totaled $35,000, a substantial addition to our revenue stream. This sponsorship, combined with the income from module purchases, brought our total revenue for the year to $53,600.

We are eager to build on this success in 2024 and invite our member companies to consider the benefits of becoming a sponsor. Your support not only aids in the advancement of industry knowledge and skills but also positions your company as a leader in the roofing coatings and maintenance sector. We look forward to potentially partnering with you for an even more successful year ahead. Contact [email protected] to become a sponsor. 

RCMA Virtual Training Program

Modules 1-Evaluating and Preparing Surfaces for Roof Coatings, 2-Roof Coating Technologies, and 3-Roof Coating Application Best Practices are now available at RoofCoatings.com. These virtual training modules provide essential information required to understand roof coatings. 

Stop By The RCMA Booth at IRE

RCMA is exhibiting at the IRE this year in Las Vegas on February 6 – 8. Stop by to visit RCMA staff and members in Booth # 3736. 

Our focus is to recruit new Regular and Associate members and highlight our Virtual Training Program to all attendees. A special offer will be available to IRE attendees to purchase two modules and get the third module free. 

Send your contractors by the booth. Volunteer to help staff the booth. See you in Vegas baby!

2024 Meeting Schedule

Visit RCMA Booth 3736 at the IRE Show in Las Vegas.

Join us for our annual in-person meeting:

• October 23-23, 2024 in Minneapolis

BOD Interview with Stephen Hollman

What is your industry background?

My education is chemistry / business and I’ve been working here at Univar Solutions for 36 years mostly in the technical support management role that I’m currently in. Our company supplies the chemistries used in the roof coating application space including acrylic / SEBS / silicone / polyurethane and others as well as other raw materials used in formulations. I’ve been involved with the RCMA since the mid 1990’s experiencing a lot of change over the decades.

Why is it important to serve on the RCMA Board of Directors?

Service on the Board of Directors impacts the decisions being made for the association and having Associate Member representation is important to that process. Also, being able to hear first-hand from our Manufacturer members on industry initiatives is important, even to the extent of taking that messaging out to new potential association members. So, I’m grateful to participate on the RCMA B.O.D. now and into the future.

What value does RCMA bring to the industry?

To me it’s a consolidated voice representing this important consistently growing segment of the roofing industry. RCMA is the authority on industry trends, potential legislation, and education. Manufacturers and raw material suppliers can and should participate if looking to positively impact the roof coatings industry.



What do you like to do when you’re not immersed in Roof Coating?

Family, I’m a brand-new first-time grandpa and continue to participate as coach for Special Olympics. Relaxing at home with friends and family. Also, anyone interested in getting out for an 18-hole land survey just let me know!

Proud Sponsor

Reminder: Annual Dues

It is renewal time – be sure to get your renewals paid to avoid a late charge. If you have any questions or did not receive your invoice, please contact; [email protected].

Join an RCMA Committee

Are you interested to get more involved in the roof coatings industry and are a member of the RCMA? Join one of our three committees: Communications, Membership, and Education Committee (CMEC), Governmental Affairs Committee (GAC), and Technical Affairs Committee (TAC).

Contact Us

Amy Luckado (email)

Executive Director

Michael Fischer (email)

Technical Director

Macy Murray (email)

Staff Associate