There's one group that just keeps spending more and more each season: affluent customers. The top 10% is economically resilient, having enjoyed tremendous investment gains in the last 5 years.

How do you win more affluent customers?

First, what not to do! Contractors lose affluent clients when they disappoint or fail to deliver. If you're going to earn and keep up-market clients, deliver a service experience they desire. If a pro is disorganized or over-scheduled, he won't have much success.

Showcase your expertise and your stability. Affluent clients want to be able to TRUST a professional. In surveys, they say they want someone knowledgeable and who deeply understands landscape needs and the solutions required.

Build your reputation. It doesn't happen overnight. Landscape pros targeting the affluent pursue a strategy of "thought leadership", continually sharing ideas and touching base with the market. Tools like newsletters, buyers guides and a great website reinforce that you understand their concerns. Upmarket clients are busy, so consistency and repetition are essential to success.

Build referrals. Start asking for referrals from current clients. New buyers are looking for someone to trust and will rely on recommendations from their friends. Be sure you have a referral program - and a page on your website to capture referrals. Upmarket clients typically don't look for discounts.

Centers of influence. Get introductions to ideal affluent prospects from centers of influence, typically other professionals they work with. That could mean their security contractor, their landscape architect or any other professional in a non-competing space. Who do you know who works the "right" neighborhoods who can make an introduction?

A favorite resource of professionals for over two decades (and translated into a dozen languages), this booklet is intended to be used when designing and installing single-family residential sprinkler systems. It is set up in an easy-to-follow format with illustrations and helpful charts.

There are detailed illustrations depicting suggested installation methods for sprinkler heads, pipe and valve manifolds, and how to connect the sprinkler main line into the house water system. Installation tips have also been placed throughout to assist you in planning a system.



Make use of this tool to expand your team's knowledge. Free PDF.

Our recognized expertise in drainage products, techniques and methods make us a valuable resource for your project needs.

We’re proud to offer the area's widest range of professional-grade NDS drainage products, all designed to help you tackle even the most challenging projects.

Reach out to us to get expert advice and the right products for the job. Discover smart solutions and options from from channel drains and catch basins to grates and pop-up emitters. Get the quality and reliability you need from the leading name in drainage right here in Southern California.

You can earn rewards points in a variety of programs with your purchases at Aqua-Flo Supply. We invite you to be rewarded for your loyalty!

With many programs, your points convert easily to a credit on your account, good towards any products we sell. This is often your most lucrative reward option. 

We know you're busy, but don't allow your points to expire un-used. Bring your manufacturer statements in to us if you need help redeeming your points.

Popular programs links: Hunter/FX, Toro/Irritrol, Rain Bird, Kichler, Atlantic OASE

Every contractor loves maintenance accounts because they get to visit the property regularly. They're a nice source of repeated revenue.

When you have maintenance accounts closely grouped together in a manageable route, your team can spend more time on property instead of stuck in traffic. This is known as "route density".

How do you attract more maintenance clients to create more efficient (dense) service routes?

• Door knocking (cold calling) in the neighborhoods you work, leaving flyers or door hangers.
• Ask current clients to introduce you to their neighbors.
• Take note of work that needs to be done in neighboring properties and provide a proposal.
• Train your team members on how to handle inquiries from prospective clients who approach them on the worksite.
• Make sure your company name and contact information is visible on your trucks and uniforms.