FROM KEITH COTTON, OWNER

EDIBLE ARRANGEMENTS

Willow Grove, PA

Winning In Winter

It’s cold. It’s quiet. It’s January in winter in the Northeast. Have you heard of ‘winter sowing?’

Among friends, family, and in my business, I’m known for a good time. Laughs, yuks, fun, active sports, games, cheery hellos and more. 

What I’m doing recently is combining old-fashioned fun and games, like playing chess, with learning and deploying 21^st century tools like AI and software suites. I win some, and I lose some (see this link for a laugh from my learning curve!).

In these quiet times, the stakes are low, but I’m keeping my engine running and my energy flowing. I’m planting happy, productive seeds under the snow.

In my personal life, there’s nothing like sitting down with my kids and grandkids for family time, or entertaining people around my dining room table. But, we arrange the get-togethers by text…a mix of old & new.



In my business life, Edible Arrangements is a wholly-integrated and sophisticated digital e-commerce operation. Again, here’s the 'but:' the business is, at its core, all about deeply human circumstances…celebrations, sympathy, milestones, holidays, sharing goodwill, and more. (I am thrilled that my store team is all about the personal touch and cares deeply to create and deliver it in each arrangement.)

Since I was well into my business career long before the cell phone was even invented, and the PC was such a luxury that my office only had ONE, I get tickled by how amazing today’s technology and communication are, including social media. Facebook, LinkedIn, Instagram, and sending a newsletter like this are just the tip of the iceberg. I enjoy using it all! (See below for a Zoom option to discuss your quarterly gifting.)

As my old friend, civil war scholar Professor Joe Glatthaar of UNC-Chapel Hill says repeatedly in his books, technological warfare advancements are necessary in their times, but cannot win the war absent the ancient, human fundamentals and systems of military art and science.



Join me in this quiet season to keep a spirited style as we do our ‘winter sowing’ of joy, fun, bonding and support of those around us to brighten today and to bloom later in the year.

Keith Cotton, The Grand Poobah

Edible Arrangements - Willow Grove

101 E. Moreland Road, Willow Grove, PA 19090

Cell: 610-202-3399

Email: keith.cotton@gmail.com

Store: 215-315-3801

WEB: www.EdibleArrangements.com

Share your Google Review of Edible Arrangements - Willow Grove, PA by clicking HERE.

Edible Arrangements

Willow Grove's

Customer of the Month

Alina Fish

Action Physical Therapy

Huntingdon Valley, PA

“It’s important to find your passion and purpose in life…and follow it!”

From strong family roots in Moscow to her long-time home base in the Philadelphia suburbs, Alina Fish has certainly followed her dreams. Having trained as a physical therapist at The Moscow Institute of Physical Education, Alina arrived in the United States as a refugee with two suitcases and $90 in her pocket.

Working four jobs, qualifying for her U.S. physical therapy credentials, gaining diverse specialty clinical experience and meeting her husband, Paul Berman, were all part of Alina’s first decade or so in the States.

By 2005, her American Dream was coming to fruition: Alina, who enjoys dance, was treating injured dancers in 2005 in Feasterville when she and Paul decided to take the leap into starting a private physical therapy practice. “Neither of us knew anything about starting a business!” Alina says.

Within five years, with her strong word-of-mouth reputation, Alina settled Action Physical Therapy into its current office in Huntingdon Valley. 2025 marked her 15^th year in the very popular location.

“While my practice does offer pelvic floor physical therapy [a growing niche in American healthcare], it is primarily an orthopaedic practice. We treat all ages and all types of people. What sets us apart is that ours is a very different one than a corporate healthcare environment. Our patients our not numbers. My physical therapy team nimbly treats patients, not symptoms. They care.”

Today, while Alina and Paul enjoy making a difference in people’s lives through their business, their world also includes three children, Dad living here in the States, a German Shepherd, and hobbies including photography, interior design and music.

They are living their wisdom: ‘Life is tough. If you want to succeed, you must get up from the tough times. No victims allowed! Follow your purpose and your dreams.”

About being an Edible Arrangements – Willow Grove customer, Alina says ‘working with Keith is an amazing experience. His service is great, and the fruit arrangement platters delivered to doctors’ offices were a healthier option than many gifts.’ The recipients ‘absolutely loved them!’



Thank you, Alina Fish, for being Edible Arrangement – Willow Grove’s ‘Customer of the Month!’ 

Google Review of the Month:

Stephanie Greenberg

I love Edible Arrangements in Willow Grove. All the trays look amazing and the fruit is so fresh. I always order for every holiday for my family get-together and I order for gifts for others. Everyone working at the store is very helpful.