Redding gaining exposure through media outreach

Media outreach is one of the many marketing initiatives of the Redding CVB. When a positive article about Redding appears, it's very likely our team assisted in the publication of the story -- whether it's providing photos, hosting a travel writer or connecting the author to local contacts and experts to source the information.

The result of the published work is called "earned media," which is part of our public relations strategy and it appears to the general consumer in a native and organic way of advertising. Below are a few of the recent published earned media articles.