New Name & Look. Same Red Carpet Service.
“As of November 2nd, 2020, Senior Housing Management, Inc. has officially rebranded. The “SHM” brand was strong, however, it is important in this rapidly changing environment to have a brand that is timeless and recognizable. I am excited to announce that we will now be known as Jaybird Senior Living (JSL).
The first step took place on October 26th, with the renaming of our Facebook Page. The Jaybird Senior Living website made its debut on November 2nd, whose domain name is www.jaybirdSL.com. As the days and weeks go by, we will continue to make changes as we grow from a strong foundation to an even more promising future.
It is important to note that despite changes to our company’s name and visual components, our core values and mission remain steadfast in our dedication to the seniors we serve. Our team members continue to lead the senior living industry.
“Jaybird” was my mother’s nickname. For me, the Jaybird brand is a reminder that we are taking care of someone’s mother or father. To be sure, it is a tremendous responsibility and a privilege, and it is surely one our entire organization takes seriously. The company’s namesake serves as a reminder of those values that my mother worked so hard to instill in me. First, good things come from hard work, modesty, and discipline. Second, integrity is the engine that drives all good outcomes. Finally, and perhaps most importantly, we must treat everyone with respect. Respect is fundamental to our Red Carpet philosophy, which is inherent in all we do.”
Kevin M. Russell
Chairman
