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Jayward Artist Group To Form Strategic Partnership With Frontside
FOR IMMEDIATE RELEASE
February 28, 2023
Toronto, ON – Jayward Artist Group is excited to announce a strategic promotional partnership with Frontside Promotions Group that will see Frontside working to further develop Jayward’s already impressive radio airplay strategy.
Led by Jill Snell and Tebey, the Jayward roster includes several critically acclaimed and commercially successful artists like Tebey (90M catalogue streams), RadioClub (38M catalogue streams), Dylan Burk (3M streams), and more. 2023 is lining up to be the biggest year yet for Jayward, and as their company expands, they are partnering with the team at Frontside to lead their radio promotion strategy.
2023 marks the 20th anniversary of the Frontside Group. Led by Gary McDonald and Geoff Goddard, Frontside have established themselves as one of the premiere promotion firms in Canada. With offices in Vancouver, Calgary, and New York they have led countless successful campaigns for a wide range of artists like Metric, The Glorious Sons, JJ Wilde, Half Moon Run, HARDY, Milky Chance, Major Lazer, and many more.
“Moving into this radio promotion collaboration with Frontside feels like the perfect strategic alliance for Jayward and our artists right now. I’ve known Gary and Geoff for close to 20 years and I know their level of professionalism. We couldn’t be happier to be their Canadian country radio partners!” says Jill Snell Co-Founder of Jayward Artist Group.
“In just a few short years Jayward have established themselves as a formidable label in the Country genre. We are very much looking forward to helping them build on that foundation at radio and beyond in the years to come” says Gary McDonald, Managing Partner Frontside Group.
The new partnership with Jayward comes with a substantial investment in Frontside’s footprint in the country music sector, which includes the addition of Nashville based Lindsay Hyslop joining the team as a consultant.
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