In a world where attention is the new currency, traditional marketing tactics are no longer enough. Join us for a high-impact session that pulls back the curtain on AI-powered strategies—the game-changing tools and insights that are reshaping how mortgage professionals connect, convert, and dominate in today’s hyper-competitive market.

 

Led by Jeff Lobb, a nationally renowned real estate industry tech strategist, marketing coach, and the dynamic founder of SparkTank Media and Coach52, this session dives into how artificial intelligence is no longer just a buzzword—but the missing edge for those looking to lead in the digital marketing space.

 

Attendees will walk away with:

  • Actionable AI tools that automate and optimize marketing efforts
  • Proven strategies to personalize client engagement at scale
  • Insights into content creation, lead generation, and client retention using AI
  • A fresh perspective on how to stand out in an increasingly noisy market

 

Whether you’re a broker, loan officer, realtor, marketer, or business owner, this session will equip you with the modern marketing arsenal needed to thrive in 2025 and beyond. Don’t miss this opportunity to learn from one of the industry's most forward-thinking voice.


Bio | Full Program

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