Jewelers acquire new customers by partnering with local businesses

Acquiring new customers by cross promoting with local businesses & employers

Our unique partnering programs provide a third- party endorsement of your store's products and services.

Let Porte Marketing create a FREE mock-up to show local business VPs, owners and human resource departments.

You can do either a corporate discount card or a gift card. Get your store offer in the wallet of prospects!

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I. Targeting bridal prospects by partnering with

health clubs

Looking for prospects that will soon be looking for an engagement ring?

Gyms and athletic clubs are filled with young men and women that are looking to meet their perfect mate. Your local athletic club will be thrilled to distribute your promotional offer along with the gym's special offer just in time for the Holidays.

Target younger prospects that are working out and going out looking for love.

II. Targeting the employees of local businesses

Target the employees of local business so that you can acquire them as new customers by providing a unique Happy Thanksgiving card that the employer can distribute to their employees just before Thanksgiving.

You may wish to approach some of your best customers that own businesses and offer them this unique marketing promotion and marketing tool.

III. Golfers make ideal customers for jewelers

Connect with country club members during the Holiday Season

How to get your store name, products and services in front of the right prospects at the right time!!!!

Acquiring members of your country club as customers can be just a

chip shot away. CC members love to show off their latest and greatest new golf clubs, putters, golf shoes and yes, jewelry.

Here's the plan:

Go to your local country club if you are a member and offer to provide A Token of Appreciation gift cards to country club members.

The country club can put the beautiful gift card presentation in the member's monthly statement and it can be sent at the beginning of December.

Each card is customized with the products and services that the jeweler wishes to feature.

For more info on partnering with local businesses and employers call James Porte at 954-817-3911.

Turnaround time from creation to print: 3-4 days

IV. Partnering with car dealers

Car sales are booming so why not target new prospects based on the cars they buy. The jeweler supplies the presentation folder and gift certificate ($50, $100 or more) compliments of the car dealer.

Porte Marketing will create a mockup for you to show the car dealer and will guide you in your presentation to the VP Sales or General Mgr.

The car dealer/salesperson gives them to customers that purchase a car or they are given out in their service department.

The car dealer can include this promotional piece when they send out their Holiday Cards.

V. Hospitals and 1st responders

Let Porte Marketing show you how to partner with 1st responders and local hospitals to drive well-paid healthcare workers into your store.

Glasscock Jewelers adds 180 new customers by partnering with two local hospitals

Barry Glasscock, owner of Glasscock Jewelers in Clinton and Warrensburg, MO, partnered with two local hospitals to distribute a $50 gift certificate to the health care professionals at Golden Valley Memorial Hospital and Western Missouri Hospitals.

The store delivered 810 gift cards folders to Golden Valley and 645 gift card folders to Western Missouri Hospitals.

Porte Marketing created the mockups for Barry to present to the hospital decision makers to get the marketing effort approved.

The human resource department distributed the 4" x 6" folded gift cards to the employees right before Thanksgiving.

This Porte strategy is an inexpensive way to target a specific group of health care workers that make a good living and are in a secure job environment. It also creates great word-of-mouth marketing since the employees who became customers of the store can communicate their shopping & purchase experience.

VI. Partnering with Restaurants

Partner with a restaurant where they give an offer and the jeweler gives an offer. The piece is created and paid for by the jeweler.

VII. Partner with realtors

When a realtor sells a house they can give the new homeowner your presentation folder with a special offer to visit your store. All new homeowner's need a jeweler for their repairs and purchases. It appears as if the realtor bought the gift card from you store. It creates a wonderful 3rd party endorsement just in time for the Holidays or during the year.