In Costa Rica, Pura Vida is a phrase used daily by Ticos (Costa Ricans). It means “pure life,” or “simple life,” and not only is it a slogan, it’s a lifestyle.

Pura Vida (pronounced  poo-rah vee-duh ) represents Costa Ricans’ relaxed attitude towards life, no matter the circumstance. It’s commonly used to say "hello" and "goodbye," to indicate that everything is good, and to brush off any sort of negativity. It’s a way of life and an attitude and using it can help you fit in with the locals.

Because of this laidback attitude and stress-free mantra, it’s no surprise that Costa Rica is the happiest country in the world, according to the  Happy Planet Index . Costa Ricans also have one of the longest life expectancies in the world, stemming from their Pura Vida lifestyle and worry-free outlook on things.

Examples of how to use the saying "Pura Vida":
  • If someone says hello or goodbye, you can say Pura Vida back.
  • If someone asks how you are doing, you can say Pura Vida, meaning you’re doing well.
  • If someone asks you about a restaurant in town, you can say Pura Vida, meaning it’s great.
  • If someone apologizes for a minor infraction, you can say “Pura Vida,” meaning “no worries."