Greetings!

The Brand Experience Lab is excited to be a partner of The Lead, happening May 20th & 21st right here in NYC!

The Lead Summit is built specifically for brands, with presentations and conversations across two powerful days in New York. You’ll connect with brand builders and retail leaders, exchange ideas that move the industry forward, and uncover the insights and partnerships that will define what’s next.

Featuring 3,000+ attendees and 150+ speakers from brands and retailers such as Primark, Steve Madden, Columbia, SHEIN, Marquee Brands, David Yurman, and many more (see the current speaker list). This year’s agenda covers how to build unique brand identities in a trend-driven world, adapt to agentic AI, drive incremental growth across new platforms, channels, and strategies, upskill your teams, maintain a competitive edge, and so much more.

Brand and retail friends of Brand Experience Lab attend for free, register HERE.

For non-brand or non-retail friends, you can still get a deal by using this link for 25% off.

NOTE: Please add our name in the ‘how did you hear about us’ field when you register!

Build lasting business connections through roundtables and workshops, The Meetings Program, and exciting experiences, including exclusive lunches, VIP dinners, parties, brand activations, and more.

Please look for Alexandra and me at The Lead and say hi!

We are planning a Retail Walkabout prior to The Lead, on Tuesday, May 19th. Please complete this form to reserve your spot; space is limited.

While you're in town for The Lead, two of our favorite FOB's (Friends of BEL!) are also planning special events that week. Details are below, hit the links to request an invitation! Don't forget to tell them that BEL sent you!

Connect, grow, and make an impact.

As they have done for several years at The Lead, the folks at RETHINK Retail are once again hosting a fabulous dinner for retailers and brands, this year at The Fulton, May 20th | 6:30 – 9:30 PM

Join RETHINK in New York City for an exclusive evening at The Fulton by Jean-Georges, where a refined seafood-driven menu from acclaimed chef Jean-Georges Vongerichten sets the stage for high-level networking. Enjoy exceptional cuisine, waterfront views, and meaningful conversation with senior retail and brand executives in an elegant setting.

Space is limited. Secure your seat today. Apply here.