Peace is / Peace is Not Campaign + Toolkit

Dear WILPF US Members and Friends,

I'm pleased to share WILPF US's new national campaign: Peace is / Peace is Not. I invite all members and branches to mobilize this campaign which challenges the Administration’s dangerous attempt to redefine “peace” as militarism, and reclaims peace as justice, dignity, and uplifting humanity. The campaign coincides with critical political moments including:

• The Nobel Peace Prize nominee announcement on October 10, 2025, which President Trump has openly sought endorsement for despite ongoing wars.
• The Administration’s recent announcement to rename the Department of Defense as the Department of War.
• The continued genocide in Gaza enabled by the Administration
• The continued decline in human rights affecting communities in the US and globally

You asked for tools and resources to push back against this harmful tide. So, we’ve created a multi-issue campaign and toolkit you can use with six parts. Branches can choose any or all parts based on their interest and capacity.

Main components of the Peace is / Peace is Not campaign

1. A social media campaign – with graphics and supporting copy
2. A poster & flyer campaign – to print and distribute in your community
3. Local media outreach – a media release and backgrounder you can localize to distribute to media in your community
4. Mobilizing allies – ways to partner with allies to amplify and co-lead the campaign with
5. Advocacy for a Department of Peacebuilding – steps to mobilize your elected officials
6. A national peace crane drop – a creative national action and protest art

View the Peace is / Peace is Not Campaign Guide here.

Check out the full toolkit here. 
The toolkit includes graphics, social media, and media templates. We will continue to add resources to the toolkit as the campaign evolves over the coming weeks and months.

WILPF US logo in this campaign

You might notice that we are using the WILPF US logo that aligns with WILPF International’s logo. This is in response to your feedback in the member survey earlier this year where members stated their collective goal of aligning with WILPF International’s identity but tailoring it for the US context.

We are in the process of re-envisioning WILPF US’s identity so that our logo is bolder and more activist oriented. In the interim, we will use this US specific logo as provided by WILPF International earlier this year. We anticipate launching our re-envisioned identity later this year.

Join our all-branch meeting October 8 for a campaign overview

We’ll gather for our October all-branch meeting on Wednesday, October 8 at 5:00 PM PT / 8:00 PM ET.

I’ll present the Peace is / Peace is Not campaign. Our field organizer Shelby Young will share branch retention tools. Together, we’ll build our collective strategy for the months ahead.

In community and solidarity,

Linda Low

Executive Director

WILPF US

Your support helps WILPF reach farther and be more effective. Consider a donation to WILPF today to demonstrate your solidarity with our work.

Women's International League for Peace and Freedom/US Section

PO Box 13075 | Des Moines, IA 50310 | 617-266-0999

© 2025 Women's International League for Peace and Freedom, US Section

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Learn more about WILPF actions at our website: www.wilpfus.org