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The Families First Discovery Pass program was launched in 2019 as a partnership between the New Jersey State Council on the Arts, the New Jersey Historical Commission, and the New Jersey Departments of Human Services (DHS) and Health (DOH). This program provides families and individuals enrolled in state assistance programs with free or highly discounted admission to arts and history organizations, venues, and programs – both in-person and virtual.
The program was designed with key priorities in mind:
- Help ensure the state's arts and history experiences are accessible to low-income families and individuals.
- Help cultural organizations engage new audiences and build long-lasting relationships.
- Help contribute to the full scope of services aimed at strengthening families and communities.
Under this initiative, we are encouraging organizations to sign up to offer discounted or free admission and/or virtual registration to individuals and families with a Families First card or eWIC card. These items are issued by DOH and DHS to families in transitional assistance programs, including SNAP (food stamps), TANF (welfare), and WIC (nutrition assistance for women, infants, and children).
Some examples of eligible discounts:
• Free admission and/or virtual programming, available to everyone.
(Ideal if your organization already offers free admission or programming!)
• Admission FREE for 2 adults and 2 children.
• 30 tickets put aside per performance: $5 each, 2 per card. Subject to
availability – tickets will be released if the show sells out.
We will work with all participating organizations to provide guidance on implementation of the program. At the same time, DOH and DHS will be promoting the participating organizations directly to the hundreds of thousands of cardholders and program participants, highlighting our shared commitment to serving all New Jerseyans.
Learn more by reading the guidelines or Frequently Asked Questions.
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