Laila Cook is the CEO of Make-A-Wish Oregon and has spent her entire career in Development and Leadership roles since 2000 when she began as the Development Assistant at The Catlin Gabel School. Through personal tragedy, she has learned the IMPERATIVE of planning for life after life and has spent the last 9 years advocating for every single donor conversation (staff, volunteer, book club, etc.) to include a vulnerable conversation about Planned Giving. In her presentation titled: Just Ask! you will learn some tea on how she became such a Planned Giving Advocate as well as some of the most beautiful and honest donor conversations that ever happened. | 
