October 2015
Executive Director Update
Many of us have a love-hate relationship with Fall. On one hand, cooler temps, diminishing pollen counts, kids back in school and changing colors relieve and inspire. On the other hand, we haven't completed our summer activity list, the days are shorter, the rakes are calling and business planning for the next year is ramping up.

To that point, Brenda and Lisa recently attended Wisconsin Chamber of Commerce Executives Annual Conference, investing a day and a half to share our successes and learn from other successful programs from around the state. Few of us can rest on our histories and the Chamber is no exception. By getting out and connecting with our peers from Eau Claire, Sheboygan, Prairie Du Chien, Milwaukee, Oshkosh and more, we are able to build on what we're doing right to provide more value to you and your organization. It is important to have a group of cohorts you can rely on, to help you step back and see what is obvious - except perhaps to you!

Do you utilize your peers to help you see through the haze? It has worked for the Chamber for many years. Because of this, we are excited that one prong of the Board's 2020 strategic plan is focused here. We've started building more peer and small group discussion opportunities through some of our new programming.

We currently have 8 Micro Groups centered on a general theme or topic, but the discussions that occur can be as diverse as participants allow. There is no cap on the number of groups that can be formed, and no specific commitment required of participants. Groups are capped at 8 members so everyone can participate comfortably. Peer discussion is the foundation of this program.
If you have an idea for a group, contact Chamber staff - we'll post it at Get Moving Middleton, along with listing it on the Micro page on the website. If there's interest, a group forms. If not, nothing ventured, nothing gained.

Lunch & Learns returned in September with a great launch - thank you Spencer Smith! The format is simple - deliver information to a small group in a brown bag environment over the noon hour. We look to host one session per month, with one of you presenting on a topic for up to 15 attendees. Again, share your ideas with Chamber staff and we'll handle the details: scheduling, registration, facility, etc.

It can only take a small suggestion to ignite great things, but you have to put yourself in position to receive that suggestion. Start by giving yourself time and permission to get out of the office, store, plant. Look at events both within the Chamber and within your industry or area. Before networking, know what you need insight on or you may spend excessive time talking about the weather and kids' soccer. Finally, be aware that your role at any given time may be to serve as someone else's ignitor.

It's no coincidence that the more we give, the more we get. Leverage the Chamber's programs and peer knowledge and perhaps you'll think differently about Fall.

- Van 
Upcoming Chamber Events

October 1, 4:30pm
Ribbon Cutting

Parmenter Center - 2551 Parmenter

October 1, 5-7pm
Business Social Hour (Register)

MIG - Parmenter Center & FCI
Enjoy refreshments, connections and the FCI Art Show benefitting MOM!

October 1, 5:30pm
Ribbon Cutting

Parmenter Circle Apartments - 2400 Parmenter

October 12, 11:30am

Ambassador Committee
Globe University

October 14, 8am (7:45 Registration)
Ask the Expert: Flexible Business Strategy - Managing the Unknown 
( Register)
Edgewood College - Deming Way

October 20, 11:45am
Lunch & Learn: Quickbooks Explained & Tax Updates
Chamber Office

October 21, 12pm

Economic Development Briefing (Register)
Wisconsin Bank & Trust

October 21, 10am-4:30pm
In Business Expo
Alliant Energy Center

October 27, 12pm
Annual Celebration Committee
Chamber Office

October 29, 5-7pm
Business Social Hour (Register)
eppstein uhen: architects

View the Full Calendar
New Members

Attic Angel Community

8301 Old Sauk Road
(608) 662-8842   

Caribou Property Management

8383 Greenway Blvd., Suite 110
(608) 286-3825   


Ecco Salon - Waunakee

114 E Main St
(608) 273-3226   

  Fearing's Audio Video Security
722 Walsh Road
(608) 443-2595  

JMLII Team at Merrill Lynch
101 Wisconsin Ave. Suite 900
(608) 283-2747

Wells Print and Digital Services  

3121 Watford Way
(608) 274-7474

Members on the Move
Announcements|Awards|Hires & Promotions
Springs Teams Up with Habitat for Humanity,  In 2005 Springs Window Fashions committed more than $250,000 to build Habitat for Humanity homes and provide blinds for Habitat throughout Dane County.

Capitol Bank Donates $20k Across 20 Local Organizations, Capitol Bank has been partnering with dozens of community organizations throughout their 20 year history.

Coldwell Banker Releases Statistics, Coldwell Banker Success has released the August real estate Market statistics.

Greenway Station Kicks Off Fall with Four New Retailers, In celebration of upcoming holidays and the start of hockey season, Greenway Station Shopping Center has announced four new retailers.

Rhyme Donates to Boys & Girls Club, Congratulations to the Dane County Boys & Girls Club on their grand opening of the new Taft Street Teen Center and STEM Lab!

ALTUS Announces September Leases, ALTUS Commercial Real Estate is please to announce the completion of six leases.

Studio 262 Introduces New Massage Therapist,  Studio 262 Salon is pleased to welcome Casey Rowe. 

Eight Excellent Employees Join Wegner CPA, Wegner CPAs is pleased to introduce the eight employees that have joined their firm.

New at Greenleaf, Amy Steger joins Greenleaf Media as Communications Manager.

Taylor Joins Wisconsin Bank & Trust, Wisconsin Bank & Trust is pleased to welcome Stacy Taylor as a Senior Personal Banker at its main banking center in Madison.

New Principals Announced at SVA, SVA Professionals Andrew Slinger and Laura Zach have recently been promoted to Principal.

City of Middleton Recognizes Springs, On September 9th the City of Middleton presented a Proclamation celebrating Springs Window Fashions 75th Anniversary and commitment to the Middleton Community.

Starion Receives Five Starts, Starion Financial earned a five-star "superior" rating for second quarter 2015 from BauerFinancial.

Member Events

Learn Quickbooks - Core Skills, Broyles & Company

Kids Day at the Market, Greenway Station

Art Show Benefit for MOM, Food Concepts Inc.

Icons Art Exhibit Opening, Holy Wisdom Monastery

Ride the Badger Bus, Sprecher's Restaurant & Pub

Gilda's Run 2015, Gilda's Club of Madison

Volunteer Orientation, Agrace

Social Security - Flexibility & Choices, Waddell & Reed
Eat, Breathe, Thrive, PULSE Kettlebells and Yoga

Kyle's Kut-A-Thon, Be Inspired Salon

Middleton Community Endowment HTHH, Capital Brewery
More Info

Go Big Read Event, Middleton Public Library

Gio's Garden Gala, Monona Terrace

Summit Credit Union Haunted Hustle, Keva Sports Center
More Info

Experience the "Costco Craze", Costco

Downtown Middleton Trick-or-Treat
More Info

How Did You Get From There to Here?
Profiles on the vocational journey

Interview by Linda Abbott
Linda, owner of Never Forget Legacies & Tributes, creates heirloom-quality legacy books for individuals and families to preserve cherished memories and life stories. An award-winning journalist, author and public relations professional, Linda lives in Middleton with her husband Paul.
Meet: Deneen Carmichael
Owner, Neena  

Where did you grow up? What did you want to be when you grew up?
I grew up in southeastern Virginia, on both the Atlantic Ocean and the Chesapeake Bay. It was incredible to have the beach as my backyard and I miss it tremendously even though I love living in Wisconsin.

I honestly didn't have a vision of what I wanted to be when I was young. Even as a child, I was a very live-in-the-moment kind of kid. My brothers and I were raised by a single mom who worked long hours at a factory and we were all focused on day-to- day life, making ends meet and taking care of each other.

What was your very first job?
When I was 16, I got two jobs - a cashier at a local grocery store and a hostess at a restaurant - and worked 40 hours a week through high school and college. I actually loved having a packed schedule with work and school. My mom instilled a pretty solid work ethic in us!

You majored in biology in college, what were you career goals?
Majoring in science was a huge surprise for me as it was not my area of interest in high school. In college (then graduate school), I excelled in both biology and chemistry. After graduate school, I planned to obtain my Ph.D. and pursue a career in academic research science.

After college, what prompted take a position in fundraising at the Virginia Zoo?  
I knew that my academic path for a career in science would be at least an eight-year commitment, so I decided to take a 'fun' job for a year before starting my Ph.D. program. That fun job at the Virginia Zoo set me on an entirely different path of non-profit fundraising, public relations and conservation science.

Neena will celebrate its fifth anniversary in January. What are you most proud of? What was your initial vision for the store and how has it evolved?
I'm so proud that we've become part of the community, that people know and love our store, our staff and our merchandise. I originally opened the store after selling my ballroom dance studio and I wanted a store that featured fitness and performance apparel that could be worn for workout, running, dance, yoga or just out and about. It didn't take long to realize that we can't compete with big stores by being so specific with our merchandise. Also, our customers wanted more everyday clothing - jeans, tops, dresses - not just workout wear. So now we are a boutique carrying just about everything and we still have a small selection of specialty fitness/yoga wear.

What is your favorite part of your job?
I love it when someone comes in and it's clear that she leaves happier than when she came in. I don't think a lot of women expect to have a good experience shopping or browsing. We genuinely want people to enjoy their time in the store.

Tell me about your work as a volunteer firefighter.
I'm so lucky to be able to do it and do it in Middleton. I never thought I would be a firefighter; it's not something I ever even thought about until a few years ago. I worked out with a fitness training group at the fire station and when calls would come in, I found myself curious about the whole process. I was accepted into the recruit class in 2012 and absolutely loved it. Every part of the job. We have an outstanding fire department and with the store being just a few blocks away from Station 1, I'm able to respond quickly on foot during the day. It's such a rewarding experience - the leadership, the camaraderie, the facilities - and I'm grateful every day to have a locker with my name on it. I had to take a year off because I had a baby and honestly, the hardest part of my pregnancy and recovery was not being able to respond to fire calls!

Tell me about your family. What do you like to do for fun?
We are a busy family of four! We have an eight-year-old daughter and a four-month-old son and try to stay as active as possible, especially outdoors. There is such a wealth of activities that the greater Madison area offers; I feel like we are always discovering new things to do. Although I'm not a UW-Madison alumnus, I love Badger athletics and living in such a vibrant college town, so we spend a lot of time downtown and cheering on the Badgers.

September Renewals
Auto Paint & Supply Company

Be Inspired Salon, Inc.

Brothers Business Interiors/Coakley Brothers

Campos Realty Group / Howard & Williams Brokerage

Capital Newspapers

Century 21 Affiliated


Claddagh Irish Pub

Comfort Keepers

Cookies By Design

Corporate Business Systems

Dale Carnegie Training

Death's Door Spirits, LLC

Department of Workforce Development, Division of Vocational Rehibilitation

Eppstein Uhen Architects

First Business
Financial Services
Gilda's Club Madison

Heritage Middleton

Home Health United

I'm Board! Games &
 Family Fun

Individual - Don Mash

Inlanta Mortgage Corporation

Johnny's Italian Steakhouse

Kunkel & Associates

Liberty Professional Services

Mid Town Pub

Middleton Village Nursing & Rehabilitation Center

Milio's Sandwiches

MK Accounting & Tax LLC

Neil's Liquor

Olson Toon Landscaping

Optimist Club of Middleton
Petersburg Insurance Agency


Rescue Desk -
Virtual Assistant Services

Restaino & Associates -
Jill Frank

Reynolds Urethane Recycling

Safe Bridge Solutions, Inc.

Shulfer Architects, LLC

Sofra Family Bistro

Standard Imaging, Inc.

Stark Company Realtors - Katherine Bidwell

Sue-Z Schwab

Summers Christmas Tree Farm

T. Wall Enterprises Mgt, LLC

TAS Consulting Group, Inc.

Tingalls Graphic Design, LLC

Two Men And A Truck

Z.Bella Boutique

Celebrating Middleton Chamber Anniversaries
5 Years
Auto Paint & Supply Company
Premier Painting & Contracting
Vin Santo

Thank You for your continued support!