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Must! Charities is at it AGAIN!

We believe that a fundamental part of our mission is driving lasting change by empowering local nonprofits. With that commitment, we launched The Pitch, an exciting new initiative designed to help local nonprofits clarify their message, amplify their impact, and connect with key supporters. 


With $50,000 in award money on the line, nine local nonprofits are refining how they share their mission over the next several months, creating a compelling organizational pitch aimed to accelerate their growth. These organizations are stepping out of their comfort zone, distilling their important work into a handful of words, learning from experts how to tell a captivating story, all while supporting each other and inspiring the collective success of the cohort. 


The program culminates in a high-energy event on Thursday, November 6th at Vina Robles Tasting Room, where each organization delivers a powerful 3-minute presentation in front of a live audience and panel of judges. The top three pitches will be awarded cash prizes, but the excitement doesn’t stop there. The audience becomes part of the story by pooling their generosity to fund the organizations that inspire them most.


YOU can be a part of that audience!

Purchase tickets now!

Thursday, November 6, 2026 4:30 PM

Vina Robles Winery on Ramada Drive


Tickets are $50 and include a welcome reception with wine and food by Nicola Allegretta. Following the lively and crowd-energizing program, audience members are invited to a dessert reception and an opportunity to speak with participants and coaches.

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