Donate to the 2025 Destinations of New York State Scholarship Fund

We’re pleased to announce the return of the NYSTIA Scholarship Auction, an opportunity to support New York State tourism and hospitality students while bidding on exceptional items and experiences! We are currently seeking donations to make this year’s auction a success! If you have a unique item, experience, or idea to contribute, we’d love to hear from you. From distinctive memorabilia to exclusive opportunities, every donation brings us closer to our goal!

Donate today.

"Let’s make the 2025 scholarship auction entertaining and impactful!" - Scholarship Auction Co-Chairs:

Jennifer Ackerson, Alon Tourism Solutions

James Sauter, rove

Recap: Wednesday Webinar Fall 2024 Series

We want to again say thank you to the presenters and members who joined us each week for our Fall Wednesday Webinar series! From data to marketing, earned media to advocacy, a wide range of topics were covered during these weekly morning breaks.

The webinar series will be returning in Spring 2025, so please keep an eye out on our website and in our newsletter for the webinar schedule! View the recaps.

New Yorkers: Take Your Vacation! Suggested Social Media Post:

Did you know that over 40 million days of paid time off are left unused by employed New Yorkers each year? Even more shocking, 12 million PTO days are forfeited forever—costing workers an estimated $3 billion in lost benefits.

With the holidays just around the corner, now is the perfect time to use your PTO and recharge before the year ends. Don’t let those well-deserved days slip away! Treat yourself to New York’s endless adventures—from winter hikes in the Adirondacks to the festive magic of NYC. #NewYorkPTO

Full Toolkit

• How does tourism affect your county? Help us test drive our new map-app! Access the Map-App.
• Download our Tourism: It's Everybody's Business logo
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action: Join our statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Enjoy the canal all year long with the 2025 Erie Canalway calendar. Pick up a free copy at selected libraries and visitor centers while supplies last. The calendar features winning images from this year’s Erie Canalway photo contest and commemorates the 200th anniversary of the Erie Canal in 2025. Calendars are available on a first-come, first-served basis, thanks to generous support from the NYS Canal Corporation and the National Park Service.

Find Calendar Pick Up Locations

Please welcome Ruston Ropac, Sales Assistant for New York Family, to the NYSTIA community! As a sales assistant, Ruston works closely with sales representatives Lauren Alperin and Erin Brof, supporting them in connecting businesses with prime advertising opportunities across New York Family’s magazines, website, emails, and social media platforms. Ruston is a talented soprano opera singer, composer, and voice teacher, and she also enjoys diving into medieval reenactments, reading, writing, and playing tabletop and video games.

Meet Ruston

Elevate your destination marketing strategy with Ripe's white-label booking solution, tailored to drive your success. Our comprehensive suite of tools is designed to empower you to better service travelers, drive cost-free bookings to lodging partners, and gather valuable first-party opt-in data and insights along the way.

With Ripe, you’ll get a custom-designed engine highlighting your destination’s unique features. You also gain access to industry-trusted lodging partners to ensure two-way rates, real-time inventory availability, and accurate reservation delivery.

Learn More & Sign Up

Recent visitation is the single most reliable indicator of future visitation for both domestic and international visitors. Spearfish leverages credit card spending data to identify and hyper-target this high-yield consumer group for destinations, lodging partners and attractions with digital advertising placed on a series of market-specific brand-safe websites. 

Your campaign will focus on your most important in-state, out-of-state, Canadian or overseas source markets to your region with an affordable prior visitation/repeat visitation strategy!



Learn More & Sign Up!

The Finger Lakes Visitors Connection is seeking a visionary and strategic leader to serve as the President & CEO of FLVC. In this role, you will spearhead the development and execution of our Destination Master Plan, strategic initiatives, and business operations...



Learn More

Become a Member | Join the Partnership Community

Share your DEAI Case Study | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.