Successful fundraising is a result of good planning and execution. However, when it comes to direct mail campaigns many nonprofits write a fundraising appeal letter and hope for the best. Do more than write a letter and hope it does well. This Lunch & Learn is designed to give you the tools to make your direct mail fundraising campaign a successful effort.

In this session we will discuss the keys to a successful campaign, which include:

• Making a plan
• Setting a goal
• Building a giving matrix
• Crafting strong messaging in both copy and imagery
• Being clear about what you need
• Asking more than once
• And, thanking donors for past and future giving

About our Speaker

Rob Grayson began his nonprofit career as an HIV/AIDS Counselor and Clinic Director. He has served as a Development Officer and Fundraising Consultant for various nonprofit organizations, including Valley Community Clinic, Whitman-Walker Clinic, AIDS Project Los Angeles, Mesothelioma Applied Research Foundation, World Wildlife Fund, NARAL, KEYT Public Television, Sierra Club, and many more. After over 22 years in nonprofit leadership, Rob changed careers and became a graphic designer. For the past 8 years, Rob has been the Creative Director for Boone Graphics where he gets to use his skills to help nonprofits and other organizations create visual communication solutions.  

AFP Members - $40

Non-Members - $50

Lunch provided. Please send any dietary restrictions to [email protected]. 

Limit 30 people.

Full participation in Successful Direct Mail Fundraising Campaigns is applicable for 1.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

THE ASK ACADEMY: Training Board Members & Volunteers to Ask

For those of us who are tasked with inspiring board members and volunteers with the incredible honor of raising money for an important cause. Give them the tools for success to thank donors, create their own passion statement, and find new donors without feeling that they must ask their friends. With five simple steps you can tailor your own course that will create board members who become an integral part of your fundraising process. Bring a member of your board to this event!

Presented by Queen Bee Fundraising

Stephanie Wilson, CFRE brings to her nonprofit career a unique skillset forged in her previous work in both theater and business training. For the past two decades she has worked as a fundraising executive for large nonprofits and spearheaded major capital campaigns, produced fundraising galas and golf tournaments, and trained development professionals in proposal writing. She has also worked to develop strategic plans for small organizations and large counties. Stephanie has served on more than 15 boards as a volunteer and continues to serve her community wherever there’s both an opportunity to do good and chocolate being served.

Registration opening soon!

THANK YOU to all our incredibly generous donors who helped us once again exceed our 2022 Be the Cause goal for the fourth year in a row! Our goal for 2022 was $7,343.85, and you helped us raise $8,061.50. These funds will support local, national, and international programs such as scholarships, leadership development, and educational opportunities for AFP members across the globe. Furthermore, a portion of every member's donation goes back to our chapter to support our efforts. This is a great way to kick off 2023, and the AFP Santa Barbara/Ventura Counties Chapter Board of Directors would like to express our deepest gratitude to last year's donors for making this possible. You are giving back to the fundraising profession and supporting the future leaders in our field – THANK YOU!

Thank you 2022 Be The Cause Donors!

Steward's Club ($2,500 +)

William and Elise Kearney

President's Club ($1,000 +)

Gerardo Pantoja, CFRE

Pamela A. Perkins-Dwyer

Ambassador's Club - Sapphire Level ($100+)

Rosemary Allison

Rebecca Anderson, CFRE

Stephen C. Baker

Lynda Bowman

Jennifer Caldwell*

Tanya G. Gonzales, CFRE

Geoff Green

Karen Kawaguchi

Molly Kemper*

Anne Paul King

Catherine Kort

Andrea McFarling

Elena Nicklasson

Michael Padden-Rubin

Madeline Serrano Sattler

Eryn Shugart, PhD

Ms. Lisa M Thomas, BA

Steve Willmont, CFRE

Stephanie Wilson, CFRE*

Friends of the Foundation

Amanda Lynn Allen, MBA

Denise Bickerstaff

Heather Brown

Lana Clark

Adrienne De Guevara

Nina Dubar

Patricia Schwartz, MA

Lauren Trujillo, CFRE

Christine Trunick

Maple Street Management, Inc.

*Alpha Society Member

THOMAS H. LAKE LECTURE REGISTRATION

Art, Philanthropy, and Belonging: The Disruptive Nature of Giving

Join us for the 18th Thomas H. Lake Lecture with Dr. Mona Siddiqui on March 2, 2023.

Dr. Mona Siddiqui, OBE is an internationally renowned academic, cultural commentator and broadcaster on BBC Radio, based at the University of Edinburgh. She is a scholar of Islamic law and ethics and Christian-Muslim relations and currently the Jane and Aatos Erkko Professor at the Helsinki Collegium.

Siddiqui will explore how art and human imagination compel us to seek different worlds and justices and how religious faith makes demands of us to give in multiple ways – giving may have its limits just like hospitality, but our moral life is relational and only by being generous with our idea of community do we cultivate a sense of civic life for everyone.

Event Details:

Livestream

Thursday, March 2, 2023

3:00pm PST/6:00 pm EST

https://lakeinstitute.org/annual-events/thomas-h-lake-lecture/thomas-h-lake-lecture-registration/

New Members

Molly Allison

Kata Landa

Development Guild

Jill Santos

Ventura Regional Fire Safety Council

Paige Van Tuyl

Santa Barbara Humane

Returning Members

Jonathan Bishop

Music Academy of the West

Michael Boyer

Boys & Girls Clubs of Mid Central Coast

Jennifer Caldwell

Food Share of Ventura County

Dawn Docherty

Old Mission Santa Barbara

Mark Herrier

Lompoc Theatre Project

Nicole Jones

Scholarship Foundation of Santa Barbara

Sarah Otterstrom

Paso Pacifico

A.J. Steinberg, CFRE

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