joyful plate pre-Fancy Food Show 2019.         
Food & Fashion are simpatico at the brand new  
HUDSON YARDS, NYC - one block from Javitz Center.  
(Milos, Hudson Yards)
Summer Fancy Food 2019 kicks off in NYC this Sunday. When you're there, make sure to walk over to Hudson Yards to experience what is a food and fashion phenomenon, designed for a world stage.  
Anticipated for years, Hudson Yards is one of the largest building feats in NYC and the U.S., a grand production you might expect to see in Singapore or Hong Kong. More gilded than grit, catering to the credit card jet set.  
(Neiman Marcus, Hudson Yards) 
It's a world where camping means glamping and cooks are merchants.    

(Dolce & Gabanna toaster, Cooks & Merchants, Neiman Marcus)
It's a world where sweetgreen sits at the same table as Stuart Weitzman. Where "Fuku" of Momofuku is spoken in code. Where fast-casual eateries borrow cachet...i.e., Shake Shack...same burger as JFK, new view.     
The real estate bet is big-very big, with an extreme target market range.    
If customers can't afford a $500 dress at Forty Five Ten Vintage (founded in Dallas, new to NYC, for the high in the sky avant-garde fashionista) they can nevertheless enjoy a $5 Van Leeuwen ice cream.
Window shop, day dream, pick up dinner and wine at Citarella. 
  Welcome to the Golden Age of the foodie shopping mall experience. 
And the grand finale-LITTLE SPAIN, OLE!  
No passport? No problem. The most exciting part of Hudson Yards is Mercado LIttle Spain, "Eating Espana", Epcot style.  
Bravo to the man of the moment for sharing his beloved Spain with the world,  
Chef José Andrés.  
When Hurricane Maria struck Puerto Rico in September, 2017, Chef sprang into action. A man with a vision, and a huge heart that beats for human kind, founder of World Central Kitchen.  
Read and listen more here:  
Click here to take a vibrant tour of Little Spain.  
See you soon at Fancy Food 2019! 
Contact us for an appointment at michelle@joyfulplate.com  (917.224.6725). We'd love to hear more about your business and help you imagine what's next. 
joyfulplate is your strategy, innovation, research and marketing partner, growing food beverage businesses since 2011. We help big brands stay relevant and small and mid sized brands envision a path for growth.     
contact us to let us imagine what's next for your brand. We're excited to work with you and your team on a retainer, project or day workshop.  
See you next time for a review of  
TIME OUT, DUMBO (Directly Under the BROOKLYN BRIDGE).   
joyful plate consulting services: positioning - innovation - concept development - qualitative moderation- quantitative management - team workshops - package design- naming - copy writing - marketing communications - big ideas.
Member Qualitative Consultants Association.

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