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Experience teaches that when aspiring to apply Guiding Principles, deceptively simple words are easier said than done. For example, the truism that successful role modeling requires leading by example. In stark contrast, “Do as I say, not as I do” is not a winning trendsetter.
By analogy… to improve Hearing Related Quality of Life (HRQoL), current and prospective patients are counseled to adopt Personalized Treatment Plans. Why? Because your subject matter expertise extols healthy choice virtues. From Standard of Care perspectives, evidence-based diagnostics should compel Change for the Better action steps. When those you serve respond affirmatively, Joys of Hearing are brought to life, whereas their ambivalence delays precious sounds’ rediscovery.
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“Where focus goes, energy flows.”
– Tony Robbins
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A pertinent discovery question…
To what extent, IF in place, is your current Friends & Family
referral program scaling up?
| | Enthused conversations with Practices nationwide indicate collective desires for substantive improvement. Being careful listeners motivated HDI’s development of proven programs to nurture word-of-mouth momentum. | | Our structured protocol’s Growth Steps 4, 5 and 6 will methodically increase… | | Volume 239 described how Using the Tools capitalizes on understanding their intentional purposes. | | ➡️ Large format canvas artwork display with referral card holder | | |
In full view, this eye-catching attention-getter is placed front and center in reception area, on an easel or wall-mounted.
The demographic is customized. Older or younger, active couple or multi-generational family, your choice.
| | ➡️ Oversized Referral Cards | | Looking for something distinguished from standard business card size that stands out and makes positive impressions? This is small enough to fit in purses or wallets but big enough to feature an emotive photo (your choice) and larger (easier to read) type size. | | |
Small footprint displays at reception and consult desks will spark fruitful conversations. Within your space, which visible placements will be most opportune?
With the holidays coming, Joys of Hearing gifts are timely.
| | With upbeat Team Training integral to your successful campaign’s launch, Volume 244 shared 5 W’s and How techniques. | | 1. WHY are friends and family referrals crucial? | | |
They are the lowest cost, most effective and opportune way for your entire team to:
- Help more people to hear better.
- Grow your practice via “word of mouth” advocacy.
- Build your practice brand’s value and visibility.
| | 2. WHERE to encourage friends and family referrals? In your… | | 3. WHO are the best referral sources? | |
- Happy patients.
- All who have positively experienced your remarkable service.
- All community liaisons who are aware (or should be) of your practice’s stellar reputation.
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- Daily, at least 2-3 (hopefully more) kind times.
- When an appreciative client says, “Thank You.”
- Last follow-up visit with a new fitting, software adjustments or cleaning and checks.
| | 5. WHAT magic words trigger caring conversations? “May I kindly… | |
- “Say? We genuinely appreciate opportunities to improve your quality of life for the long term.”
- “Ask for one small favor? Might there be 1 person you know who should hear and live better?”
Suggestion: Make reference to a meaningful affinity group. e.g., Church, workplace or bridge club, etc.?
| | 6. HOW you make referral magic happen? | | |
Actually, it’s not magical. It’s logical, helpful and caring. Better hearing is better community, and delighted patients promote healthy advocacy.
In your own words, express:
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💬 “Please know your important referrals are our greatest compliment.”
💬 “May I share Joys of Hearing referral cards with you?”
💬 “Would you kindly share 1 or 2 with friends and family you’d like to be happy to hear?”
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How should High-Performance Teams be inspired?
To intelligently blend two essential types of Team Motivation, a fun Referral Program contest will:
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Intrinsically trigger personal ambitions to achieve realistic and purposeful goals.
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Extrinsically drive environmental factors such as peer recognition and financial rewards.
To learn more, explore Volume 246’s Joyful ideas, and know that…
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View Previous 50 Issues by Clicking on Links Below:
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.
PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.
PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.
PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.
PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting
PGI #258 2025-03-05 | Be Impressive. Take (Informational…) Sides.
PGI #257 2025-02-26 | Present Well. The Folder is the Holder
PGI #256 2025-02-19 | How Gatekeepers Can Open Doors
PGI #255 2025-02-12 | Professional Impressions, Mutual Benefits
PGI #254 2025-02-05 | Your Spheres of Influence Amplify Impact
PGI #253 2025-01-29 | Expert Care Teams, Super Important.
PGI #252 2025-01-22 | Physician Referrals, It Takes a Team
PGI #251 2025-01-15 | Physician Referrals, Rich Ties
PGI #250 2025-01-08 | 2025, Here You Grow
PGI #249 2025-01-01 | A Year in Review, A World of Opportunity
PGI #248 2024-12-25 | In 2025, Elevate the Profession (Again…)
PGI #247 2024-12-18 | 2025 Physician Referrals, Be Resolved
PGI #246 2024-12-11 | Joys of Hearing Contest, Teamwork Counts
PGI #245 2024-12-04 | Be Happy to Hear, Upbeat Makes Sense
PGI #244 2024-11-27 | Healthy Benefits, Timely Reminders
View our entire collection.
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