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With Halloween imminent, we enjoy creative costumes, spooky home decorations and sweet treats. Does it surprise you that the National Retail Federation’s annual consumer survey reveals 2025's total Halloween spending is expected to reach a record $13.1 billion? As monster big numbers speak, holiday-related fun is trending… no bones about it.
As November arrives, when societal thoughts pivot to Thanksgiving and holidays to follow, an expanded array of gift assortments presents itself earlier every year. Do you already observe this at Costco, Sam's or favorite stores? Particularly with global supply chain challenges and lead times, months and years of intricate planning are required to get curated assortments “on the shelves.” Savvy marketing teams gear up to gain attention and maximize share of seasonal spending. Further, consider Amazon Prime’s massive reach, which is as pervasive as it is convenient. Clearly, competition for consumers’ wallets with respect to products is intense.
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While putting “perfect gifts” in sight catalyzes retail success, those with auditory challenges deserve a healthy counterbalance emphasizing Why communication wellness elevates experiential aspects of cherished times with family, friends and colleagues. While our phone's photo collections display fun images, we should also raise awareness about optimum hearing ability being a unique quality of life gift that keeps on giving. When aiming to delight in memorable moments, current and prospective patients should listen up when your expertise speaks out. No tricks, just Treatment Plans which can deliver magical outcomes.
At home, work and play, people deserve to hear better every day. With an authentic sense of purpose, aspirational messages should encourage those with hearing challenges to invest in high-integrity care which consistently delivers Joys of Hearing.
| | Being staunchly aligned with reputable research (not hocus pocus), we hearken back to MarkeTrak VIII, the 1st study brought to our attention in 2008, featuring this headline: | | Among noteworthy findings were Factors influencing new first-time, new hearing device owners. As the chart below shows, almost 50% of individuals reported being influenced by family members, motivating loved ones to seek sound advice on prescribed treatment options. See source data for detailed review, and realize that 17 years later, Friends & Family referrals remain a primary factor in stimulating practice growth. | | | |
In Halloween spirit, we are sensitive to patients who might feel cursed by phantom hearing challenges which feel scary, yet unseen. In marketplace competition with aggressively skilled merchants showing their product wares, your personalized prescriptions and continuity of care should prove to hearing aid wearers that Joys of Hearing are a daily treat.
Looking back, Volume 135 challenged us to understand that not all potential growth opportunities are created equal. During this holiday season, when store displays of shiny objects dominate retail landscapes, keep your eye on the prize of improving hearing-related quality of life.
| | It is (just in time for Halloween) wise to think about fostering virtuous cycles of Selectivity and Prioritization. | | |
“Those familiar with the Mike Michalowicz’s Pumpkin Plan will profit from review and newcomers are in for a generous treat. As Bob Burg, author of The Go Giver and Endless Referrals describes it: ‘Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe.’
“As you will soon share candy with those knocking at your door, sweet growth opportunities await clinicians who astutely learn from the Pumpkin Plan’s Guiding Principles, with this brilliant example (page 44):
“‘In many ways, your best customers are like your best friends. They like you and you like them. Everything is easy between you because you ‘get’ each other, you respect each other, you have fun together. Plus, you each get something great out of the relationship: they get the service they need and you get the premium they are willing to pay for it. Model your ideal clients after your best friends and sure enough, everything will be easier.’”
| | Join us next week to explore 6 Steps to Success with Joys of Hearing. | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.
PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.
PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.
PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.
PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting
PGI #258 2025-03-05 | Be Impressive. Take (Informational…) Sides.
PGI #257 2025-02-26 | Present Well. The Folder is the Holder
PGI #256 2025-02-19 | How Gatekeepers Can Open Doors
PGI #255 2025-02-12 | Professional Impressions, Mutual Benefits
PGI #254 2025-02-05 | Your Spheres of Influence Amplify Impact
PGI #253 2025-01-29 | Expert Care Teams, Super Important.
PGI #252 2025-01-22 | Physician Referrals, It Takes a Team
PGI #251 2025-01-15 | Physician Referrals, Rich Ties
PGI #250 2025-01-08 | 2025, Here You Grow
PGI #249 2025-01-01 | A Year in Review, A World of Opportunity
PGI #248 2024-12-25 | In 2025, Elevate the Profession (Again…)
PGI #247 2024-12-18 | 2025 Physician Referrals, Be Resolved
PGI #246 2024-12-11 | Joys of Hearing Contest, Teamwork Counts
PGI #245 2024-12-04 | Be Happy to Hear, Upbeat Makes Sense
PGI #244 2024-11-27 | Healthy Benefits, Timely Reminders
PGI #243 2024-11-20 | Joys of Hearing Referral Rhythms, Masterful Techniques
PGI #242 2024-11-13 | Patient Advocacy, Get Puzzled
View our entire collection.
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