United Way of Pennsylvania          


UWP Update - July 19, 2019
Urban Institute Research on Child Care Development Fund

Recent research from the Urban Institute on child care focuses on the outcomes for families if child care subsidies were available to every family earning 150 percent of the Federal Poverty Level, or below, and who met their state's other eligibility criteria. The research found compelling evidence this would provide positive impacts to not only families and children, but also the economy. The researchers also were able to publish their findings at both the national and state level.
Nationally, the research finds there would be an increase of 73 percent in the number of families who would be eligible and receive subsidies in an average month. Additionally, 270,000 mothers, nearly half with children under age 3, would enter the workforce. Perhaps most notably, 2 million additional children would be able to be served in child care. Further, nearly 400,000 children would be raised out of poverty, resulting in a 3 percent reduction in the number of children living in poverty. The research does not formally look at the cost of implementation, however from the research, it is suggested the direct cost of child care subsidies would rise to nearly $9 billion a year.
In Pennsylvania, the state criteria to receive a child care subsidy is an income at or below 200 percent of the FPL and families are eligible on a phase-down basis until they reach 235 percent of the FPL. The assumptions made through this research study take into account the state's criteria and the numbers represented account for those families with incomes at or below 150 percent of the FPL who would like to receive subsidies and put their child(ren) in a program. Unfortunately, not all interested families receive subsidies due to funding and availability of placements. 

With that in mind, if all families with infants and toddlers (0-3) at or below 150 percent of the FPL would be able to receive a child care subsidy and have a placement in a program, an additional 11,800  families in Pennsylvania would be eligible to receive subsidies in an average month. Further, nearly 2,500 mothers would be able to join the workforce due to their ability to receive a subsidy and an additional 13,600 infants and toddlers would be eligible to receive a subsidy. These subsidies would allow Pennsylvania families to raise their incomes and help lift over 2,000 children out of poverty.
The research presented suggests a model such as this would have long-term benefits for both children and families. Not only would more adults be in the workforce, families would also be able to choose high-quality programs for their children therefore further benefiting their children's development.

You can read the full report here   and dive into Pennsylvania specific data  here .

Census Regional Summits

With the Census approaching quickly, many groups are working to ensure states are equipped with outreach campaigns to get accurate counts. UWW recently shared an opportunity hosted by Census Counts, The Leadership Conference Education Fund, and State Voices. This group will be hosting regional summits across the country, with a goal to expand their "get out the county (GOTC)" coordination and state capacity. The aim of the summit is to plan and share resources among interested parties, with a large focus on bolstering the GOTC work.
For Pennsylvania, our regional summit will be held in Philadelphia on September 5 and 6. The other states in attendance include: NJ, NY, CT, RI, MA, NH, VT, ME, MD, VA, WV, OH KY, and TN. The hosts have graciously offered to cover the cost of one staff member per organization to attend the summit. This will include travel, hotel, and some meals. Priority will be given to one staff member, however if more than one staff would like to attend the coverage of costs will be determined on a case-by-case basis.
If you are interested in attending the conference in Philadelphia, please register here . When you register, you will need the password StatesCount. For particular questions regarding the summit, you should contact Diali Avila,   avila@civilrights.org  .

UWW Branding Updates

UWW revised their brand guidelines last week, releasing various resources on UWO.  There are some notable changes that Members should be aware of:

Logo for Digital Use: For websites, email signatures, and other digital applications, UWW wants us to start using a new horizontal-right logo, with the United Way logo image on the left-hand side, and the localization text on the right-hand side. Please see UWP's logo at the top of this newsletter for an example. The old horizontal-left logo (image on right and text on left) is still intended to be used for signage and merchandise. The traditional vertical logo is meant for posters, flyers, and brochures. You can use UWO's Studio to Go to create a new, localized, horizontal-right logo. Please be aware that you may need to create a logo in a professional graphic design program if you want a high-quality, crisp image.

Additions to the Color Palette: A few grayscale shades were added to the brand colors, as well as some contrasting colors for digital state changes (unclicked/clicked links on websites.) If you are using the free nonprofit version of Canva, record the hex codes and get these saved on your brand colors so you can use them on your designs!

Substitute Fonts: Sometimes, certain versions of programs won't support our brand fonts.  When League Gothic is unavailable, Impact is acceptable to use. When Roboto is unavailable, Arial is a good substitute. This is especially relevant when we make presentations using computers that aren't our own, and might not support our fonts.

Website Guidelines: UWW has served up some in-depth website guidelines covering everything from homepage design, to imagery and color parameters, responsive design, user interface, and more. If you are planning a website re-haul, this is an excellent place to get started.

Design Samples: There's a wide variety of sample layouts for print materials, billboards, digital display ads, and signage. The style is visually appealing, simple, and clean. It should be easy to replicate.

Brand Architecture: To highlight your relationships with corporations, events, or other partners, there are new guidelines as to how to arrange your logos beside one another on promotional materials.

On Wednesday, August 7, at 2pm, UWW is hosting a webinar to discuss both these new United Way brand guidelines, and the 2-1-1 brand refresh. You can register for the webinar here.
There will be a 30-minute Q & A session at the end of the webinar, so come prepared with any questions you may have!

ALICE and Social Media

So, it's official: ALICE is a social media star! The ALICE Report is a spectacular way to reach new audiences online, and engage the audience you already have. Since just about each person living in PA knows someone who is ALICE, or is living as ALICE herself, it's a topic that hits close to home on a large scale.

Since launching ALICE on social media, UWP has seen exponential growth on all social media channels. Engagement is up, followers are up, and organic reach is also blowing up.

Here are some quick tips on how to get the most out of your ALICE promotion on social media:

Use Images: Posts with images get more engagement!  You can use the charts and figures from the Report (on the ALC), make your own infographics on Canva, use the social media templates or photographs provided by UWP, snap your own photos, take screenshots of the ALICE Experience, or include preview images when sharing news articles.

Switch Up Content: Try to liven things up a little bit by varying the type of ALICE content you post. You can cycle between news articles, facts and charts from the Report, visually appealing photographs or design elements, reports on ALICE events in your community, etc.

Post as Much as You Can: If you make a daily post about ALICE, you will start building an audience that consumes your posts on a regular basis, just to see what interesting tidbit you have to share with them each day. ALICE hashtags help you gain these kinds of loyal followers! A good strategy seems to be starting out with basic overview information from the Report for a time, including local data. After that, your audience is prepped, and you can dive a little deeper into the data.

Aim to Engage: Make your posts as impactful as possible: write your post as if you were talking to a friend, be concise, and use simple language. ALICE is a perfect tool to grab people's attention, because the scale of the data is surprising and unsettling. Offer some sort of opportunity for people to learn more: a link to one of UWP's sundry online ALICE resources , or a link to your own ALICE website. ALICE members can check out the ALICE Learning Community for news articles and more resources.

Be a Social Butterfly: The more you engage with other LUW's posts, the more they will, in turn, engage with yours! And, the more engagement your posts have, the higher priority the social channels will give your posts when compiling your followers' news feeds. So, get out there, and tag each other, comment on and like each other's posts, and share or retweet awesome content you see to create a stronger front of United Ways behind ALICE!

Training and ALICE Learning Community Updates 
Our local United Ways who partnered with us to bring the ALICE Report to PA are a big reason our launch was so successful! We've been thrilled to see the different things you've been doing, and we're pleased to announce we're planning on making the following additions to the ALICE Learning Community at uwp.org:
  • Additional templates such as: social media graphics and a quick reference guide you can customize with your local data
  • ALICE Workgroups that bring together UW staff and volunteers from across the state to collaborate and share knowledge in their specific areas (community impact, resource development, marketing, etc.) and in regional groups. 
  • Training tailored for you! ALICE Learning Community Members will be receiving a survey asking what training and webinars would be most helpful for you. Keep an eye out and let us know what you need!
If you haven't signed up for the ALICE Learning Community yet, you still can here! In addition to ALICE training, check out these opportunities below: 

UpPurpose Webinar on Demand
View Here
In 2017, online giving equaled over $30 billion. This illustrates the rapid change taking the non-profit sector overall.
United Way Worldwide launched UpPurpose, a cloud-based technology platform and creative agency designed to offer high quality digital content through non-profits to the right people, through the right channels, at the right time. This is designed to help organizations foster deep connections with donors through amazing stories.
UpPurpose offers several content creation services ranging from websites to social media posts. They also offer cloud-based content tools to help you create and publish your campaigns, as well as track who is being reached and when. This can help you meet your goals and show where you can improve.

Staying Nonpartisan: Rules for 501(c)(3) Nonprofit Organizations
Wednesday, July 31, 2019 2:00PM
NonprofitVOTE is sponsoring a webinar presented by David Levitt of Adler & Colvin. Nonprofits are required to remain nonpartisan, but what does that mean for your organization? When hyperpartisanship seems to define our times, how can we, as nonprofits, remain reliable sources of information to those we serve without crossing the line? Join this free webinar by NonprofitVOTE to walk through the Do's and Don'ts of nonprofit voter engagement activity. From voter registration to candidate engagement, social media to personal time, you have a lot of questions. Get them answered and move forward confidently with your voter engagement plans!

Mission United: Serving Veterans and Military Families
Wednesday July 24th, 2019 1:00PM
Register Here
United Way Worldwide is relaunching Mission United as part of its shift to a modern organization that offers unparalleled community solutions and donor experiences. Please join UWW for this webinar to learn more about the expanded framework for Mission United, what they've learned over the past six years of program implementation, and how your United Way can leverage Mission United to recognize and respond to the unique needs of veterans and military families in your community.

ALICE Featured on "Smart Talk"

Last week, Kristen Rotz, from UWP, and Tim Fatzinger, from United Way of the Capital Region, had the opportunity to discuss themes related to ALICE in the PA workforce on WITF's "Smart Talk." Gene Barr from the PA Chamber of Business and Industry also participated. 

Some highlights from the show include the need for professional development training across all fields, and plans for collaboration across diverse strata of our communities to make positive changes for ALICE. The panel delved into some tough questions, and fielded inquiries from the listening audience, as well. 

If you missed the live airing, you are going to want to catch up! Listen to the recording here


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