Learn what is happening at UNLV's Center for Gaming Research in University Libraries.
Center for Gaming Research
July 2016 Update
This month, we published a new paper, a new book, and continued to update our monthly reports.
We are looking for slot managers!

In 2015, a Libraries Advisory Board grant made possible the table games managers oral history project that resulted in, among other things, Tales from the Pit. This year, the board has funded a similar project that focuses on slot managers.

If you are a current or former slot manager, GCR Director Dave Schwartz would love to interview you. Interviews last about an hour and can take place at UNLV, your home or workplace, or over the phone. Please contact Schwartz at (702) 895-2242 or dgs@unlv.nevada.edu for more information or to schedule an interivew.

New Paper: Oliver Lovat on Millennials & Casinos

ABSTRACT: Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods to capture loyalty and market share.

View the paper  here (pdf)
Updated Reports
Monthly combined win totals for (nearly) every U.S. commercial casino and racino 

Revenue trends for Statewide, Las Vegas Strip, Downtown Las Vegas, Boulder Strip, and Washoe County for the month for the past ten years

Rolling summary for the past half-year

Annual hold percentage averages, with monthly maximum and minimums, 2004-16

Annual and Monthly Hold Percentages, 2004-2016

An Analysis of Monthly Statewide Results

New Jersey
Monthly and Year-to-Date Revenue Results

Other States
Table and Slot Machine Operating Statistics

Gross Terminal Revenue, Number of Machines, and Win/Unit/Day

Monthly Handle, Win, Promotional and Other Totals

Units, Credits In, Promotional Credits, Net Revenues, and Other Metrics

Revenues, Year/Year Change, and Market Share by Casino

Slot, Table, and Total Revenues by Month, 2012-present
Latest Book: Tales from the Pit

Dealing in a casino presents challenges and rewards not seen in many workplaces. With hundreds of thousands of dollars at stake every minute, casinos are high-stress workplaces. Managing a casino workforce brings stresses of its own. Drawn from these interviews and edited by CGR Director David G. Schwartz,  Tales from the Pit  provides an overview of how the interviewees felt about a variety of topics, ranging from their experiences breaking in as new dealers to their transitions to management and the changes the industry has seen over their careers. The current and former managers speak candidly about the owners, bosses, dealers, and players who made each day challenging.

Tales from the Pit: Casino Table Games Managers in Their Own Words
by David G. Schwartz by UNLV Gaming Press
List Price: $23.00
Our Price: $18.00
Buy Now

Upcoming Events

August 15, 2016, 3 pm

"The Making of the Las Vegas Consumption Experience in a Historical Perspective"
Paul Franke Colloquium Talk

September 9, 2016, 3pm
"Hazard All He Hath": Shakespeare's Gambling World"
First Folio Shakespeare colloquium by David G. Schwartz
More info

Sharing Expertise with the Media
Last month, Center Director David G. Schwartz spoke with approximately 21 print, online, radio, and television media contacts about a range of topics.

Get Involved
We are always seeking donations of materials that document the history of gambling and Southern Nevada. If you would like to discuss donating company or personal papers, photographs, or documents, please call or email Dr. Schwartz

If you would like to donate money to support new book acquisitions or the Eadington Fellowship program, please visit this page and specify "Eadington Fellows" as the designation.

About the Center for Gaming Research
Located within Special Collections at UNLV's state-of-the-art Lied Library, the Center for Gaming Research is committed to providing support for scholarly inquiry into all aspects of gaming.  Through its website,  http://gaming.unlv.edu, the Center offers several unique research tools and information sources.
About the University of Nevada, Las Vegas
UNLV is a doctoral-degree-granting institution of 28,000 students and 3,300 faculty and staff. Founded in 1957, the university offers more than 220 undergraduate, masters and doctoral degree programs. UNLV is located on a 332-acre campus in dynamic Southern Nevada and is classified in the category of Research Universities (high research activity) by the Carnegie Foundation for the Advancement of Teaching.
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