If you can't beat 'em...join 'em!
A saying we've all heard or said at some point in our lives, often after we've realized that we cannot defeat someone or be as successful as they are.
Is it time for the fluid milk market to say this to alternative beverages? Yes.
Now don't dismiss me yet, take a moment to read why I think so. I still believe
100 percent
that alternative beverages should not be allowed to use our name. Milk comes from a cow and is naturally rich in vitamins and minerals that other "
milks
" can't match. Still, they are beating us in the marketing game and we must catch-up in order to stay competitive in the future.
Recently the Good Food Institute (GFI) and Plant Based Foods Association (PBFA)
published a report
showing that this flourishing market reached $4.5 billion in sales last year. If we can tap into the alternative market and introduce fluid milk into new plant-based products, then that's more milk consumed and more money in your check.
Plant-based "
milk
" is the most developed of all plant-based categories, according to the GFI report. Sales of plant-based foods are growing significantly, while dollar sales of conventional animal foods are declining or growing only modestly. Over the past year, sales of conventional milk and conventional yogurt have both decreased by 3%
.