A new era of networking
It's time to rethink how to effectively network when you can't shake hands, attend conferences, or meet at a restaurant. Below is a summary of some strategies suggested by Alexandra Samuel in a recent
Wall Street Journal article.
Prioritize quality over quantity.
For online networking, don't focus on metrics such as how many followers an influencer has, pay attention to people who resonate with you in their work or life experiences. Make note of those that follow you and share your posts.
Network in a way that feels true to who you are.
Look for ways to engage with people that works to your strengths such as posting online, finding virtual events, or reaching out directly to to individuals to ask for a virtual or phone meeting.
Amplify other people.
Stand out in the networking noise by amplifying other people's voices instead of competing to be heard. Share other's posts and add a comment of your own. This is also a good way to engage with influential leaders. You can also add why you admire them or reflect on what their work has meant to you.
Look for ways you can be of service.
Reach out around a community service project or offer to help an organization that is struggling in an area you might be skilled at. If you're fluent with technology, offer your skills to a person or organization that is struggling to move online.
Let go of the line between "personal" and "professional" relationships.
Be more relaxed and warm when interacting online. Being too professional can come off as cold and calculating. Letting go of the line between "business contact" and "friend" will help build stronger relationships.
wsj.com
