JULY - 2024

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SCORE Association
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Happy July, Social Media Chairs!

We hope you all enjoyed the Independence Day holiday! We are back to work and back with exciting social media announcements.


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

July Social Media Toolkit:

This SCORE for Rural Entrepreneurs Toolkit serves as a library for chapters to promote SCORE services, highlight success stories from rural businesses and spread the word about the resources available to help these entrepreneurs thrive! This collection of materials includes a combination of graphics, articles, templates and even suggested copy to use on your chapter’s channels.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra posts to your chapter's channels in just a few clicks!

 

Click here to access the SCORE for Rural Entrepreneurs toolkit.

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NEXT WEBINAR:

WEDNESDAY, JULY 17 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

July Social Media Updates:

Watch: FY25 Advertising Planning Presented by Hiper


Last month, Hiper hosted an exclusive webinar to help chapters create a social media advertising plan for FY25. This session aimed to equip you to effectively manage your chapter's digital marketing budget and develop a media plan designed to recruit new volunteers/clients, drive workshop attendance and/or build brand awareness.

 

Watch the June Hiper Advertising Workshop recording here.



Don't Miss Out: July's Social Media Webinar on Q3 Performance

 

This month's social media webinar is next week (7/17) and will review the Q3 performance of the Chapter Social Media Program. Melissa Telsrow from Hiper will drive this call, dive into the metrics we use to measure the success of the program and answer volunteer questions along the way. This is a can't-miss if you are someone who likes to dig into the numbers!

 

Register for the Social Media Webinar here.



Extended: FY24 Social Media Local Workshop Pilot


The local workshop pilot has officially been extended through the end of this fiscal year! Our objectives are to help chapters promote their workshops in an effective and scalable way, increase awareness of workshop offerings and drive more traffic to score.org. We will continue publishing weekly posts on chapter Facebook and LinkedIn Pages to highlight upcoming workshops. 


Learn more about the Social Media Local Workshop Pilot here.



New Resource: 60th Anniversary Toolkit Now Available

 

A series of pitch competitions will be held this year to commemorate and kick off SCORE’s 60th Anniversary in October! Share news of this amazing opportunity with your local communities by utilizing the marketing resources in the field marketing toolkit. This toolkit includes email templates, social media posts, a press release template and more.

 

Check out the 60th Anniversary Pitch Competition Toolkit here.



Attend Hiper Monthly Open Office Hours on July 25


Do you have questions about social media advertising for your chapter? We invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO JUNE'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of May:


  • Facebook: Lancaster-Lebanon
  • LinkedIn: Houston
  • Google: New York City


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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