A warm welcome to everyone to the second issue of our online newsletter, "Bugle Calls". As we all know, websites have become as foundational to most businesses and organizations as a street address and phone number. Some would argue in 2013 even more so. The July issue of "Bugle Calls" focuses on increasing website traffic and offers what we feel is a terrific article submitted by Randy Phillips Apodaca, Web Ad Manager for the Catholic Courier/ El Mensajero Catolico in Rochester New York. Randy is responsible for driving significant traffic levels to Catholiccourier.com and graciously offers some tips on how it's done. Also included is a 3 minute video on SEO (Search Engine Optimization) as well as an updated "Periodic Table" of SEO success factors. As always, we welcome any thoughts or advice from you, our readers, on future content and topics! If you find value in receiving "Bugle Calls", please feel free to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well. "A High Tide Raises All Boats" as the saying goes. As each of us work together to share our knowledge and experience, we (and our organizations) all benefit. Warm Regards,  Bob Bugle
Bugle Media Services | Ph: 410-420-1144
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If you maintain a website and no one sees it, then what?
Guest Author, Randy Phillips
Since I joined the Catholic Courier in 2008 from a background in telecommunications and Internet applications, we have emphasized SEO in order to build up traffic and engagement on the newspaper's website.
The site, www.catholiccourier.com, was rebuilt in 2009 on a content management system (CMS), so most of the "on-page SEO" (content, page titles, description and formatting, URL structure, internal linking, user-friendly 404 pages and authorship verification) was built into the initial website design.
So what is the role of SEO? Search Engine Optimization increases the prominence of a website or web page in results for the top search engines. The more often a particular site shows up on the first page of search results list, the more visits it will get from the search engine's users.
The good news is that SEO isn't.. .
Randy Phillips Apodaca is a Web Ad Manager
for the Catholic Courier/ El Mensajero Catolico
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So, Thank you very much for taking the time to enjoy our newsletter and we hope you've already shared it with . [hint!]
Until next time,
Bob Bugle
Bugle Media Services
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In This Issue of Bugle Calls:
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Featured Video
Don't know SEO?
Check this three minute SEO video from our friends at Search Engine Land and Common Craft! Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch this SEO video, which in just three minutes covers the basics.
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Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, Search Engine Land released "The Periodic Table Of SEO Ranking Factors." Now they are back with an update. They introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors..
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Search Engine Land's Guide To SEO!
This is Search Engine Lands' companion guide designed to explain the table in more depth and provide a tutorial of search engine optimization. Follow each chapter to learn more about that section of the table.
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6 ways to get your customers to tell you what content they want!
Your customers are already giving you this information and you're just not seeing it!
One of the hardest things about maintaining  an effective digital strategy is being able to stay inspired and come up with content ideas. This is an area that many bloggers and community managers struggle with, which isn't really surprising. The amount of content you need to produce in order to stay relevant online is huge. If you're in this position, you'll know just how difficult it can be. Even the most creative of people often face idea burnout, and trying...
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