MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
July 2023
Dear friends and colleagues,
 
I'm wishing everyone a summer filled with time with family and friends, healthy recipes, and time by the water! This photo is from Carmel, one of my favorite places. We are focusing on health and wellness in our podcasts and showcasing the senior games. My sister and her team just won the Over 50 Northern California championship for tennis! My mom was a former city tennis champion and my sister has her style and spirit on the court. 

Our sold-out 20th What's Next Longevity Venture Summit last month was a huge success! We are excited to share that the winner of the $10k Business Plan Competition is Rubitection and the winner of the first ever John Hopper Leadership Award is Virginie Raphael, Founder and Managing Partner at Full Circle.

I will be attending the Ziegler Link-Age conference in Chicago this week. I'm so excited to learn about the new investor trends and meet colleagues and friends from the senior housing world! But I'll still be making time to enjoy the summer.

And when I have some time to relax by the water, my summer reading will include the textbook for my Women in Leadership class, When Women Lead by Julia Boorstin. 

Warmly,
Mary
Table of Contents:
  • MFA Events
  • MFA Podcasts
  • Funding News
  • Corporate Updates
  • Events and Opportunities
  • Books, News, and Reports
MFA Events
Mark Your Calendar - December 12-13!

Registration is now open for the What’s Next Longevity Innovation Summit, taking place at the National Press Club in Washington, DC, December 12-13, 2023. The theme for the conference is Investment and Innovation in the Care Economy. Experts will address topics around policy, innovation, regulatory environments, public-private partnerships, and how the longevity economy and care economy are driving the future of healthcare in the U.S. and globally.
Congrats to Rubitection - Winner of the $10,000 Business Plan Competition!

Rubitection is the winner of the $10,000 Business Plan Competition, which was held on June 14 as part of the What’s Next Longevity Venture Summit. Rubitection is a low-cost, easy-to-use, reliable bedsore solution that makes skin health assessment reliable and easy for anyone, so you can identify risks and prevent chronic conditions to improve quality of life.
MFA Podcasts
What's Next Longevity Deal Talk
Episode 21 – Spiro100 CEO Mark Scher, Discover Live CEO Jay Wei, and Discover Live CMO Tricia Norton join Mary and Fred to discuss their new partnership that will bring live, virtual touring to the Spiro100 platform. And then we talk to Toi Labs CEO Vik Kashyap about the partnerships bringing the TrueLoo smart toilet seat to senior living facilities and to consumers.

Check out the full list of What's Next Longevity Deal Talk episodes.
What's Next Living Longer Better Smarter
Episode 53: Summertime and Savings – Mary and Fred go from the dentist chair to the easy chair with some great summer reading. After chatting with Jenn Stoll from DentalPlans.com about how to save money, they welcome author and educator Roy Weaver, co-author of “Running Against the Grain: The Story of Philadelphia Eagle and Movie Star Timmy Brown”. Plus GetSetUp athletes compete in the National Senior Games and we remember a dear friend.

Funding News
  • Elder care tech company CarePredict raised $29 million in Series A-3 Funding led by SV Health Investors’ Medtech Convergence Fund and Aspire Healthtech Partners.
  • United HealthGroup’s Optum announced a deal to acquire home care provider Amedisys for $3.3 billion, luring Amedisys away from its previous acquisition deal with Option Care Health.
  • ConnectCareHero, which promotes social connection for older adults, raised $1.8 million in Seed Funding led by New Age Capital. 
  • Rosarium Health, which connects people with home modification experts, raised $1.7 million in Pre-Seed funding led by Primetime Partners and Rock Health Capital.
  • French medtech company BrainTale, which focuses on improving brain care, raised €4.5 million in funding led by Capital Grand Est and MACSF. 
  • DUOS, which offers care management and has expanded to offer employee assistance around older adults’ health benefits, raised $10 million led by Primetime Partners, SJF Ventures, and CEOc's Aging Innovation Fund. 
  • Author Health, a care platform for Medicare Advantage patients with serious mental illness and substance use disorders, raised $115 million in funding led by General Atlantic.
Corporate Updates
ACT Caucus Supports Family Caregivers

In June, the chairs of the bipartisan, bicameral ACT Caucus reaffirmed their commitment to our nation’s 48 million family caregivers by raising the visibility of the physical, emotional, and financial challenges caregivers face and to encouraging lawmakers to push for common sense solutions to support them. Read more on the ACT Caucus and the progress being made to support caregivers in the latest blog post by Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer.
Virginie Raphael is First Annual John Hopper Leadership Awardee

Ziegler Link-age is excited to share that Virginie Raphael is the winner of the first annual John Hopper Leadership Award, awarded at the What's Next Longevity Venture Summit. The award is a prestigious recognition that honors individuals or teams who exemplify John Hopper’s leadership values and have made significant contributions to driving innovation in aging well, inspiring growth in people, teams, and relationships, and ultimately achieving success.
Engagement Bundle: Premier Edition is Released

Discover Live, Photavia, and MemoryBio join Spiro100, Coro Health and One Day University, creating the Engagement Bundle: Premier Edition with best-in-class, on-demand and live web content. This turn-key solution allows senior living content providers to have a comprehensive activity calendar that covers the six dimensions of wellness(emotional, occupational, physical, social, spiritual, and intellectual) – all at a significant cost savings.
Phoenix Hipwear Creates New Provider Partnerships 

Phoenix Hipwear is proud to support Silverado and Pegasus Senior Living in keeping their residents protected from hip fractures. Phoenix Hipwear’s comprehensive Hip Protector Program pairs soft, light and flexible shields with high quality, comfortable garments – which encourages a safe environment while keeping residents active and engaged.
GetSetUp Athletes Embody the Values of Being Bold and Empowering

Thirteen GetSetUp Athletes competed at the 2023 National Senior Games in Pittsburgh, earning a combined five golds, multiple other placements, and personal bests. From Rodger Reddish's stroke-survivor resilience to Madonna Hanna's triumph over a torn Achilles heel, these remarkable individuals have showcased unwavering determination, inspiring us all to push beyond our limits. The team and individual athletes were featured in media, showing how their bold actions empower others to rethink aging perspectives.
Everest Health Founder Danielle Ruiz Interviewed in Wall Street Journal

Everest Health Founder and CEO Danielle Ruiz was interviewed in a recent Wall Street Journal article on longevity clinics. As shared in the article, "Everest Health founder Danielle Ruiz says the practice focuses on evidence-based treatments but also aims to stay on the 'cutting edge of science.'"
Artifcts Awarded MeHI Grant

The Massachusetts e-Health Institute (MeHI) awarded Artifcts a $50,000 grant to support the company's brain health research. Artifcts will work with UMass Chan Medical School to confirm the feasibility of using Artifcts as a digital screening tool for mild cognitive impairment (MCI) and dementia.
Botco.ai Launches GenAI Chat Cloud

Botco.ai launched the GenAI Chat Cloud, enabling senior living organizations to engage prospects through genAI chat, including virtual home tours and comprehensive facilities information. It also offers remote monitoring, healthcare assistance, and enhances socialization through interactive chat interfaces. Learn more here.
Books, News, and Reports

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