July 2022 Volume 1*, Issue 6

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OPCE offers digital marketing certificate programs in partnership with Digital Marketing Institute

The Office of Professional and Continuing now offers individuals the opportunity to earn a digital marketing certification. Participants can choose from associate, specialist, professional and expert certification levels depending on their goals and experience. Short courses, called tracks, can be combined to create a customized learning experience. Program topics include social media marketing, data and web analytics, digital strategy, email marketing, paid media, search engine optimization (SEO) and more.

Earning a digital marketing certification provides individuals with industry-aligned skills and knowledge needed to succeed in an increasingly competitive job market. Over the past decade, companies across industries have digitized their operations and processes. As a result, job seekers who possess digital skills will ultimately stand out from the crowd. 

Programs are offered in partnership with the Digital Marketing Institute, or DMI, the world's leading digital marketing certification body. DMI certification courses are the only globally recognized courses and endorsed by top industry bodies including the American Marketing Association.

For more information or to see the complete list of digital marketing certifications and tracks, visit auburn.edu/outreach/opce/digitalmarketing/.

 Securing Identifications as a Pathway to Financial Health 

The Office of Public Service was awarded a $60,000 grant by the Financial Health Network’s (FHN) Financial Solutions Lab in December 2021 to facilitate a pilot program and system mapping of the current process to obtain government issued identification through a justice-involved institution. The FHN and Alabama Appleseed identified lack of government-issued identification as a barrier to the financial health of those who are incarcerated. 

Following initial meetings with Alabama state agencies such as the Department of Corrections (ADOC), Department of Youth Services (ADYS), Department of Public Health (ADPH), Law Enforcement Agency (ALEA), and Shelby County Sheriff’s Office, Dr. Hollie Cost (AVP for University Outreach and Public Service), Tori Ho (Office of Public Service Graduate Assistant), and the David Mathews Center for Civic Life (DMC) convened the state agencies, justice-involved individuals, and community-based reentry organizations to discuss their current process and experiences in obtaining identification for their populations or as a formerly incarcerated individual. All parties shared their institutional knowledge and experience and provided feedback to assist the DMC with proposing a new pathway to secure identification for 10-30 individuals during a pilot. 

As the project concludes, DOC withdrew from participation in the pilot; however, DYS secures a nondriver’s ID or duplicate driver’s license for 39 committed youth, and the Shelby County Sheriff’s Office secured a nondriver’s ID for 2 inmates. DYS has committed to fully integrating this process into each youth’s commitment. Justice involved youth expressed their appreciation and enthusiasm for securing these identifications and indicated they would use them to secure jobs and attend colleges and universities after returning home. Justice involved adults were excited about the prospect of using their new identifications to establish bank accounts and careers. 

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