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Yvette Lyles is dedicated to helping senior citizens through her Chicago-based business, Silver Pearls Senior Solutions.
Her passion and commitment has always been strong, but she recognized that she needed some additional guidance to help scale her business, which she opened in 2023.
Thanks to the Chicago Minority Supplier Development Council (Chicago MSDC)—a Business Support Organization with The Source—Yvette has created a digital marketing plan and worked toward obtaining key certifications that will help to expand the possibilities for her business.
“Sometimes you need someone that will help mentor you and give you the encouragement that you need to build up your confidence as you build up the business,” Yvette said.
Shyanne Tounsel, her advisor at Chicago MSDC, loves working with Yvette—and is excited about what’s to come.
“It’s been a dream,” Shyanne said. “She is my shining star.”
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