|
One of the most frustrating things I hear is this: "I had no idea patient advocates existed."
These words come from people who desperately needed us. From families struggling through healthcare crises who could have had support. From individuals making impossible decisions alone when they could have had someone in their corner. The advocacy community was ready to help, but they never knew we were there.
This month, I want to talk about changing that. Not through flashy marketing or hard sells, but through something far more powerful: genuine collaboration and relationship-building with the communities around us.
Think about who your clients are and where they spend their time before they find us. They're in support groups for specific conditions. They're connected to nonprofits serving their communities. They're part of faith communities, civic organizations, workplaces, and local groups. These organizations have staff and volunteers who see struggling individuals every single day. They hear the concerns. They witness the gaps in care. But they might not know there's a patient advocate down the street who could help fill those gaps. That's where we come in.
Collaboration starts with listening.
Instead of walking into a community organization with a pitch, walk in with genuine curiosity. Ask them: What keeps you up at night about the people you serve? What barriers do you see them facing? Where do you feel like you're hitting a wall? What would make your job easier or more effective?
You might be surprised by what you learn. A social worker might tell you about clients who are trapped by insurance denials. A nurse case manager might describe the exhaustion of trying to coordinate care with no real support. A nonprofit director might share how many of their clients struggle with healthcare navigation alongside their primary challenges.
These conversations aren't transactional. You're not there to close a deal or sign them up for a service. You're there to understand, to connect, and to say: "I hear you. We can help with that."
Collaboration benefits everyone.
Here's the beautiful truth: when you build these relationships authentically, everyone wins. Your community partner gets a resource they can trust and recommend. Their clients get access to support they didn't know existed. You build a network of people who understand the landscape and will think of you when someone needs help.
And something else happens too, you're not alone anymore. These relationships also create a web of support for advocates. You have people to call when you need information or a resource. You have colleagues who understand the work. You have a community that reminds you why this matters.
Start small and start now.
You don't need a big budget or fancy materials. You need a genuine desire to connect and a willingness to show up. Here's what that might look like:
- Identify three organizations in your area whose mission aligns with or serves populations that might benefit from advocacy.
- Reach out to someone there. Call, email, or visit in person. Say you'd like to learn more about their work and the challenges their clients face.
- Listen more than you talk. Ask real questions. Let them tell their story.
- Offer one concrete way you could help. It might be as simple as connecting them with resources, offering a short educational session, or being a resource they can call when questions arise.
- Follow through. Consistency matters. Show up. Stay in touch. Build a real relationship.
Over time, these connections transform into something powerful. You become part of a community safety net. People know to call you. Organizations recommend you. And most importantly, patients and families who need you finally know you exist.
We can do better.
I think about all the individuals out there struggling, living with the belief that they have to figure this out alone. That's not acceptable. We have the knowledge, the skills, and the compassion to help, but only if people know we're here.
This month, I'm asking each of you to reach out to at least one organization in your area. Not with a sales pitch, but with genuine interest and support. Ask them what they need. Let them know what we do. Plant a seed for collaboration.
Our clients deserve to know we exist. And honestly? We deserve the support and community that comes from building networks with people who understand this work.
Together, we can make sure no one has to navigate healthcare alone.
With gratitude and encouragement,
Malynnda Stewart,
Chair, HealthAdvocateX
P.S. We'd love to hear about your outreach efforts. What organizations are you connecting with? What conversations are you having? Send me a message or reply to this newsletter; your stories might inspire others to do the same.
|