What is the next IPA? The simple answer to that question is IPA is still the next IPA. IPA has shown tremendous growth over the last five years and, while slowing slightly, it still rises and grabs more and more market share each year.
But can you fill your stores and restaurants with nothing but IPA? I would say no, and I think you would agree with me.
So what are some alternatives? What are some things that could grab IPA drinkers attention? How about sour beer?
But aren't sour beers packaged in huge bottles, expensive, and difficult to drink in one sitting? Sometimes yes, but often these days breweries are putting sours in smaller, more approachable packages at great price points. Also, traditional sour beers are often lighter styles that carry a very similar citrus fruit flavor that IPA drinkers love. They are often lower in ABV to encourage second purchases and are often simple enough to make that breweries can keep their pricing competitive.
Does that sound good to you? See below on some of our great brands that would work for you.