Issue No. 95  June 2017
Studio & Location Services for Still & Motion                                                                                WWW.S1GROUP.CA
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Max Abadian shoots campaign for Square One Shopping Centre

Montreal based fashion photographer, Max Abadian, was in Toronto applying his creativity and unique style to the Campaign SQ1 And The City Lookbook for Square One Shopping Centre.

S1 Supplied: Lighting, Grip, Production Rentals, Truck Service and Production Winnebago
Touchpoint Films produces Spot for Walmart Canada

The team from Touchpoint Films produced this spot for Walmart Canada to introduce their Grocery Pick Up service. Shop online, pick up at the store.

S1 Supplied: Video Van Package, Camera Support, Production Rentals and Expendables

Pari Dukovic Shoots Margaret Atwood for The New Yorker

New York based photographer Pari Dukovic, came up to Toronto to shoot one of his iconic portraits of author Margaret Atwood, to accompany a profile of her in The New Yorker magazine. Dukovic was appointed the youngest ever staff photographer of the magazine in 2013. Since then, he has created many outstanding portraits of famous figures, including Barack Obama and Neil deGrasse Tyson. 

S1 Supplied: Camera, Computer, Lighting, Grip, Expendables and Van Services
AdHoc Content produces 'Star War - I Am Your Father's Day'

The crew from AdHoc Content produced this touching commercial for Father's Day. Directed by Brooks Reynolds, the spot features fathers bonding with their children over their love for Star Wars. 

S1 Supplied: Video Van Package and Additional Lighting
Caitlin Cronenberg shoots Orphan Black Season 5

Caitlin Cronenberg shot the promo art for Season 5 of the popular TV show, Orphan Black S5. The final season of the show airs Saturdays on Space in Canada, and on BBC America in the US. 

S1 Supplied: Capture Service, Lighting, Grip, Expendables and Van Services

HGTV Celebrates Canada's Birthday with the Stars of the Network

Corus Entertainment shot a series of videos of the stars of HGTV talking about all things Canada to celebrate the upcoming 150th birthday.

S1 Supplied: Camera, Camera Support, Video Van Package, Lighting, Grip, Electrical, Production Rentals and Expendables

Pricing & Negotiating: Lifestyle Images for Retailer

Craig Oppenheimer of Wonderful Machine breaks down a quote made for architectural and environment lifestyle images of customers and sales representatives for a retailer. 

Top 50 Copyright Websites and Blogs on Copyright Law

The Best Copyright blogs from thousands of top Copyright blogs in our index using search and social metrics. Data will be refreshed once a week.

How Dove Is 'Hacking' Photography to Change the Way Advertising Depicts Women

Mindshare in Denmark have created "Image_Hack," a Dove-branded effort to take the industry on through a common tool - Shutterstock. 
"We collaborated with some of the biggest photographers in the industry and took pictures of strong, independent and original women in non-stereotypical settings.  The pictures were uploaded to stock sites and tagged to alter [their] algorithms, giving anyone who searches the site a realistic picture of women in today's society. Then we encouraged agencies and advertisers to use these images to portray women equally in their ads."

The Man Who Revolutionized Colour Photography

American image-maker  Joel Meyerowitz  is one of colour photography's greatest pioneers. Alongside fellow visionaries William Eggleston and Stephen Shore, he fought and succeeded in proving the integrity and artistic value of the medium at a time when it was widely shunned in favour of its revered monochrome predecessor.  

AR Menus Are Changing The Way We Order Food

KabaQ  is a free  augmented reality app available for both iOS & Android that creates virtual food displays consisting of multiple digital renderings and actual photographs, a unique method of photogrammetry used exclusively by the organization. By capturing images of the food from various angles, stitching them together to form complete 3D models, and placing them in a new augmented reality menu, food distributors are able to provide patrons, both in-house and online, with detailed digital renditions of available meals they can use preview before selecting.

Watch: How This Gatorade Ad Brought Water to Life Without a Drop of CGI

Using a "liquid printer" and strobe photography, this Gatorade ad is definitely one of the coolest videos you'll see this week.

Vantablack 2.0, the Art Material So Black It Eats Lasers and Flattens Reality

Artists the world over were instantly captivated three years ago when UK-based Surrey NanoSystems announced  the invention of Vantablack, the darkest material ever made. And things continue to get darker: The company has been advancing the technology, and released some astonishing photographs and footage of the pigment in action, which have to be seen to be believed.

LED Education with Justin Lovell and Jeff Moss

Justin Lovell of Just Love Films and Jeff Moss of Moss LED, got together to make a few videos explaining some of the technical aspects of working with LED lights. 

Apple Embraces VR: Every Virtual Reality Announcement From The WWDC Keynote
At Apple's World Wide Developer Conference, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event's opening keynote.  Though well loved, Apple's computer lineup got somewhat left in the dust at the launch of the  Rift  and Vive, both of which had hardware requirements that  exceeded what Apple had on offer .
Today marks a major shift in Apple's public support for virtual reality. VR was a recurrent theme throughout the keynote today, highlighting their belief in the importance of the medium. 
The Rokoko Smartsuit Brings Motion Capture to the Masses

Motion capture usually costs hundreds of thousands of dollars, which is why it's typically relegated to high-profile Hollywood studios and well-established game designers. It requires a suit, tons of cameras, studio space, and technicians to operate it. Rokoko's Smartsuit Pro, on the contrary, puts the entire studio setup into one $2,500 suit. Founder and CEO Rokoko, Jakob Balslev sees it as the start of the democratization of motion capture.

Occipital Bridge hands-on: The room-mapping AR rival to Google WorldSense

Where are you in the bold new world of virtual and augmented reality ? I don't mean that metaphorically, either: the question of where a user in a virtual world is physically, and how they're interacting with the real world around them, is arguably the key to making the next generation of headsets. It's something not only big names like Google and Apple are working on, but VR/AR specialists like Occipital.
MORE Honda EU7000is Generators

Just in time for location season, we've increased the number of these generators in Rentals so your production will always have power! Add on a Pagoda/Dief to make full use of this generator.

Manfrotto Autopole 39" - 67"

This mini Autopole, or Polecat, is perfect for rigging in doorways and hallways when space is tight. 

Manfrotto Autopole 8' 10"

This mid height Autopole is great for small rooms and places with low ceilings. Extendable from 4' 7" to 8' 10"

MORE Assorted Lengths of Pipe

From 12" to 14' in fixed lengths, and kits up to 20' and beyond, we have you covered for your rigging needs. All pipe 3' and longer is milled and can be used with our internal steel joiner system for customs lengths.

6' & 10' Aluminum Angle Track

Want to run the MSE Dutti Dolly nice and straight, right on the ground? Add a set of these angled aluminum pieces to give you a solid smooth run.

5' & 10' Aluminum Square Pipe

Need that Dutti Dolly up on stands? These pieces of square aluminum pipe will give you a solid track to work on.

Recreating London's Iconic Reggae Record Covers, In Photos

London photographer Alex Bartsch  doesn't know how many vinyl records are in his collection, but he has tracked down the exact spots where 42 of their covers were shot. He has biked all over the city, album covers in hand, stepping back in time and reconstructing a visual history of reggae from 1967 and 1987. Covers now available for pre-order , is the result of his adventures.

Is the Future of the Image Sensor Curved?

Over the past several years, researchers from both industry and academia have been probing the possibilities of using curved image sensors in imaging devices. The latest to publish their findings  is a team from Microsoft and HRL Laboratories who have created a curved sensor design that they say can be mass produced for small cameras and, eventually, mobile phones. 

The 5 Virtual Reality Experiences to Try on Your Phone

No need to attend festivals or buy expensive viewing gear to live some of the most moving virtual reality documentaries; in fact, many can be experienced from the comfort of one's living room provided you have a smartphone − ideally of the latest generation − and a good internet connection or data plan.