Understanding and knowing why you do what you do can no only continually inspire you but those around you as well. While this may seem simple, this book outlines the successes of some who constantly remembered why they were doing what they do. Continuing to be inspired and maintaining "why," whether as an individual or a large company, can make all the difference for success.

Start with Why is a recommendable book. With a background in marketing, Sinek brings references to marketing technique along with examples of businesses that have succeeded and those that have failed. Sinek discusses his personal failures and how they have led him to discover his concept and inspire his movement. This book and Simon Sinek's concept may have you thinking about your "WHY."