With the province starting to open up as Ontario enters stage two of the COVID-19 pandemic, it’s worth reflecting back on the resourceful businesses that were able to adapt over the last few months and rise to the challenge of supporting their communities in new ways.
Farms and farm markets were no doubt among those innovative businesses, like
Murphy’s Farm Market and Bakery
in Alliston. In mid-March, Murphy's moved their whole store online, started hosting online baking classes and tutorials to connect with customers at home, and opened up a drive-thru for pick up orders right from the gate.
“If you’re willing to dive in, and change when something isn’t working, be adaptable—which farmers are—we can do anything,” shares Hollis English, co-owner of Murphy's.