Left: The shared Maryland and Virginia booth at IPW 2022 in Orlando.
Right: CRUSA's French Sales Mission
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It's summer and the living is busy.
IPW, our annual Allied Member meeting, a board planning and budget meeting, a French sales mission, and press visits.
June has been full!
It's been great to get back to shows, missions, and more active marketing and public relations.
And while everyone enjoys some well-earned vacation time, I hope you'll remember that fall is right around the corner, and with it comes our first-ever Global Travel Exchange. So far, nearly 25 CRUSA-region DMOs, hotels, and attractions have signed up. Please join us in Washington DC, October 10-12 for what is sure to be a great event promoting the region.
A big thanks to our friends at the Metropolitan Washington Airport Authority for restarting their funding support of the Capital Region after Covid. Their substantial investment is funding our largest ever digital advertising campaign, running now through the end of the year, as well as direct tour operator marketing programs, that we'll select in the fall to promote visitation in 2023.
Be on the lookout for more information about upcoming marketing and mission opportunities, and don't forget the CRUSA Holiday Guide. Carly Steadman Norosky is taking placements right now and there's never been a better time to advertise your community to our international markets.
Enjoy the summer!
Scott
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Scott Balyo
Executive Director
Capital Region USA
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Registration and Room Block Open
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Capital Region USA's Global Travel Exchange will be an annual marketplace designed to connect the region's travel suppliers, overseas buyers, and receptive operators in face-to-face appointments, regional familiarization tours, and engaging networking events.
When: October 10-12, 2022
Cost: $1295 for first attendee; $795 for second attendee
What's Included: Marketplace orientation, appointments and networking events as well as attendance at Global Market Update, CRUSA's annual education event for the regional travel industry. Breakfasts, lunches, breaks, and receptions also included with registration.
Registration Deadline: August 1, 2022
Schedule of Events: View the event schedule here.
Sponsor: Sponsorship opportunities are available. Learn more here.
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Brand USA Talks Travel Podcast
Features Scott Balyo
Brand USA Talks Travel hosted live from IPW in Orlando features Scott Balyo addressing the role of regional DMOs and how CRUSA promotes visitation to DC, Maryland and Virginia. Listen now!
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360° Publishing House Releases Capital Region USA Travel Guide
In Conjunction with CRUSA Germany, 360° publishing house recently produced their Capital Region Travel Guide, a 288-page guide with 60 tips on touring the region. Three thousand copies of the first edition were printed and are currently being distributed in Germany.
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2023 Sales and Marketing Program |
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Reservations Now Open for CRUSA's 2023 Marketing Program
After more than two years away, overseas visitation is rebounding and international travelers are eager to return to the United States. Keep your destination top of mind as these travelers are planning their American holidays by participating in CRUSA’s 2023 Marketing Program.
CRUSA's overseas offices continue to promote the region, train travel agents, and fulfill requests for information. Their primary tool for doing all this? The Capital Region USA Holiday Guide produced by Miles Partnership.
Produced in four languages, the holiday guide is packed with travel tips, itinerary suggestions, and compelling stories and photography.
The guide will be released in market winter 2023, inspiring travelers who will be eager for an American holiday to pick the Capital Region for their 2023-2024 vacations.
In addition to the holiday guide, CRUSA’s Marketing Program includes website ads, consumer newsletter features, and social media coverage. As CRUSA is about to launch a fresh new site, now is the time to make sure your destination is featured on capitalregionusa.org, available in seven languages!
Be sure to budget for this key market segment of overseas travelers who stay longer and spend more money!
View the full details for CRUSA's 2023 Integrated Marketing Program and learn more about additional opportunities with CRUSA and Brand USA.
Reservations for the Integrated Marketing Program will be accepted through August 30th.
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April 2022 Insights: Focus on France
- France ranks as the fourth largest volume overseas market (behind UK, India, and Germany)
- French visitation to CRUSA states are up 1355% over 2021 visits
- French visitation is now at 68.6% of 2019 volumes
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Note: Current visitor inputs are as of April 2022. Travel from these countries continues to evolve in a changing travel environment.
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