June 15, 2016                                                                    Advancing the Profession and Professional 
In This Issue:

Program panelists Taylor Huckaby, Rebecca Prozan, and Sam Singer at "The Importance of Transparency," June 9 at Inner Circle Labs

Member Profile: 
Heidi K. Zuhl
Heidi K. Zuhl
Senior Communications Consultant
Kaiser Permanente

When did you join PRSA and what is one of your favorite benefits that the organization provides? 

I joined PRSA to get out of my bunny slippers! In the early 2000s, I worked for a virtual agency, which specialized in financial services and financial tech. In this pre-FaceTime era, how would clients know I was still in sweats at 4 p.m.?

Over time, though, I missed in-person collegial banter and wanted to connect with other PR professionals live.

I attended PRSA-SF's monthly mixer, then called First Thursdays, in 2002, and was impressed with the people I met and by the educational programs offered. I recognized this was an organization of which I wanted to be a part.

Reboot and Retool in Reno
PRSA North Pacific District Conference
Reno, NV
June 23-25, 2016
An educational and leadership event you won't want to miss! Connect with colleagues, network, and grow professionally and personally at this strategic communications conference.
Exclusive Member Education Benefit  
Are you thinking about getting an advance degree, expanding your expertise or going in a new direction? In today's evolving business world, it's smart to continue your learning journey in order to position yourself for success.

To help you on your way, PRSA-SF has partnered with Golden Gate University (GGU) for a special educational offer. Available immediately, PRSA-SF members can apply at no cost (application fee waived) and receive a 10% tuition reduction.

Visit the GGU/PRSA-SF information page for more information on GGU's career-enhancing degrees and certificate programs, conveniently offered at their downtown San Francisco campus or online.
Upcoming Seminars
FREE Upcoming Webinars (Member-Only Benefit)
LIVE Events
Register or learn more about webinars, workshops, and partner events.
Member Benefits
National Job Center
Advance your career with access to career advice and free job alerts via the PRSA Jobcenter .

SF Chapter Network
Connect with the Chapter's 300+ active members - a  diverse group  of PR professionals representing nearly every  practice area  - to enhance your professional network and development from career mentoring to new business.
(Re)Imagining San Francisco General: 
How Communications Vaulted a City Icon into a New Era
Wed., June 22, 2016
5:30 - 7:30 p.m.
Antenna, 135 Main Street, Suite 800, San Francisco, CA
Presented by Brent Andrew, Chief Communications Officer, Zuckerberg San Francisco General Hospital and Trauma Center

Hear Zuckerberg San Francisco General Chief Communications Officer Brent Andrew explain the key role communications played in garnering support for and recognition of "the General" with both internal and external audiences and gain insights about the opportunities and sensitivities around major gift announcements.
Learn from this powerful case study how to earn optimal attention on behalf of your company or client for an important launch or other significant organizational milestone.
PRSA-SF Members: $25
General/Non-Members: $35
Student and PRSSA Members: $15
Our next Inside the Newsroom event is Tues., July 26.

"Diversity in the Newsroom and on the Front Page"
Co-hosted with PRSA Silicon Valley

PPR San Francisco
303 Second Street, 8th Floor, South Tower
San Francisco, CA 94107

Stay tuned for speakers and more information!
Diversity & Inclusion
The Public Relations Society of America, San Francisco Chapter's Board of Directors and Committee Members are excited to share the chapter's first diversity and inclusion statement.
PRSA-SF Statement
PRSA-SF is committed to providing professional development opportunities that are reflective and inclusive of all segments of society. Our goal is to provide communications programming that encompasses a wide variety of ideas, perspectives and cultural backgrounds. Through our events and resources, we aim to encourage, educate and engage with a diverse group of communications professionals while affecting change and fostering growth in the public relations industry.

Defining Diversity & Inclusion
Our definition of diversity covers characteristics, identities and their intersectionality including race, religion, sexual orientation, disability, culture, age, gender, gender identity and diversity of thought. These defining attributes impact how we approach our work, connect with others and move through the world. Everyone has at least one thing in common; we are different. Diversity and inclusion are proactive behaviors that respect, embrace and celebrate those differences.
Read more about this and other PRSA-SF strategic initiatives
in this letter  from chapter president Y'Anad Burrell 
Interested in APR Designation?

Interested in APR Accreditation? Learn more for more about the accreditation's four-step process. If you're interested in being part of a local study group, email Y'Anad Burrell, board president:  yanad@glasshousepr.com . We will collect the names of those interested and create a group.
PRSA-SF Welcome New Members
Dwayne Alicie, Concur Technologies
Stephanie Huang, Genentech, Inc.
Kimberly Muscara, Genentech, Inc.
Rebecca Adrienne Phillips, Genentech, Inc.
Courtney Joy Siekirk, Genentech, Inc.
Elizabeth Holder Walmsley, Genentech, Inc.
Jeannine Kessell Luna, Jewish Community Center of San Francisco
Ben Jose, San Francisco Municipal Transportation Agency
Elizabeth Orpina, Visit Tri-Valley
Sheena Bell
Natalie Mason
Clinton McGue
New! From the PRSA-SF Job Board
Senior Communications Officer, California Health Care Foundation (CHCF)

The Senior Communications Officer creates and implements communications strategies to develop, support, and promote CHCF goals through creative communications including message development, storytelling, blogging, social media, and media outreach. Find out more and apply.

 work and our people are regularly covered in publications around the world.