May 23, 2016                                                                    Advancing the Profession and Professional 
In This Issue:






May 18 Peter Shankman Workshop

Member Profile: 
Mark Camps
Meet Mark Camps
Senior Communications Consultant

Hospitals, Quality and Care Delivery Excellence
Public Relations and Communications
Kaiser Permanente

When did you join PRSA and what is one of your favorite benefits that the organization provides? 

I joined PRSA largely because I wanted to network. I know 'networking' is such an overused term, but after nearly 30 years in the newspaper business, public relations was relatively new to me. I also wanted to get to know more local people who were doing PR for local companies. I felt if I needed to switch jobs, getting to know others within the industry made sense. I wanted to find out what made them successful, what their struggles were, and what skills should I pick up if I want to remain viable in the industry.

  Read more about Mark  
Reboot and Retool in Reno
PRSA North Pacific District Conference
Reno, NV
June 23-25, 2016
 
An educational and leadership event you won't want to miss! Connect with colleagues, network, and grow professionally and personally at this strategic communications conference.
 
Exclusive Member Education Benefit        

Are you thinking about getting an advance degree, expanding your expertise or going in a new direction? In today's evolving business world, it's smart to continue your learning journey in order to position yourself for success.

To help you on your way, PRSA-SF has partnered with Golden Gate University (GGU) for a special educational offer. Available immediately, PRSA-SF members can apply at no cost (application fee waived) and receive a 10% tuition reduction.

Visit the GGU/PRSA-SF information page for more information on GGU's career-enhancing degrees and certificate programs, conveniently offered at their downtown San Francisco campus or online.
Upcoming PR Training Seminars
FREE Upcoming Webinars (Member-Only Benefit)

May 25
Indie 12/60 Series: Get to Their Hearts, Through Their Mind Eye: Leveraging Effective Storytelling for Maximum Impact

June 7
How to Be a Master Storyteller: Tips and Tricks for Connecting with Your Audience

June 7
The Social Newsroom

Live Training

Visit www.prsa.org for more training opportunities.
PRSA-SF Member Benefits
National
Gain access to more than 50 free Professional Development webinarsthat are now included in your membership dues, and continue to receive discounts on other virtual programs and in-person events, including thePRSA International Conference.

SF Chapter
Earn discounts on our Monthly Programs featuring a speaker or panel of speakers sharing their expertise on a topic of interest to the public relations community. Programs have ranged from "Tips for Integrating Paid, Owned and Earned Social Media" and "From Boom to Bust and Back: How PR Pros Can Weather the Cycles," to "Diversity - Not Just A PR Strategy" and more.
PRSA-SF JUNE PROGRAMS
Google Hangout Event
Engaging with Virtual Communities: Black Twitter & Beyond
Presented by the PRSA-SF Diversity & Inclusion Committee

Thursday - June 2, 2016
1:00 - 2:00 p.m. PST

People of color and diverse audiences have long been left out of and misrepresented in mainstream media. Now, social media platforms like Twitter, Facebook and Instagram are enabling groups to start powerful social movements like #BlackLivesMatter, #NotAllMuslims, #SayHerName and #StopGamerGate that change the media conversation.

JOIN US on June 2nd for a Google Hangout to discuss how Black Twitter and other virtual communities can shift the media landscape in a meaningful way - and how we can help transform biased narratives, speak up against injustices and change the face of media for good.

Ask questions, share ideas and discuss how we can actively and authentically connect and engage with diverse groups on social platforms.



HANGOUT LINK COMING
Public Affairs Panel: 
The 
Importance of Transparency 
Thursday - June 9, 2016
5:30 - 7:30 p.m.

Location: Inner Circle Labs  
333 First St, Suite A, San Francisco








Panelists:




Rebecca Prozan
Public Policy and Government Affairs Manager
GOOGLE
Morgan Crinklaw
Manager, Issues Management and Litigation Communications
CHEVRON
Taylor Huckaby Spokesperson/
Communications
 Officer
BART

Cost:
PRSASF Members:  $25
General/Non-Members: $35
Student and PRSSA Members: $15


(Re)Imagining San Francisco General: 
How Communications Vaulted a City Icon into a New Era
Wednesday, June 22, 2016
5:30 - 7:30 p.m.

Location:
Antenna, 135 Main Street, Suite 800, San Francisco, CA



Presented by Brent Andrew, Chief Communications Officer, Zuckerberg San Francisco General Hospital and Trauma Center
 
Hear Zuckerberg San Francisco General Chief Communications Officer Brent Andrew explain the key role communications played in garnering support for and recognition of "the General" with both internal and external audiences and gain insights about the opportunities and sensitivities around major gift announcements.

Learn from this powerful case study how to earn optimal attention on behalf of your company or client for an important launch or other significant organizational milestone.

Cost:
PRSASF Members: $25
General/Non-Members: $35
Student and PRSSA Members: $15



Diversity & Inclusion
The Public Relations Society of America, San Francisco Chapter's Board of Directors and Committee Members are excited to share the chapter's first diversity and inclusion statement.
 
 
 

PRSA-SF Statement
PRSA-SF is committed to providing professional development opportunities that are reflective and inclusive of all segments of society. Our goal is to provide communications programming that encompasses a wide variety of ideas, perspectives and cultural backgrounds. Through our events and resources, we aim to encourage, educate and engage with a diverse group of communications professionals while affecting change and fostering growth in the public relations industry.

Defining Diversity & Inclusion
Our definition of diversity covers characteristics, identities and their intersectionality including race, religion, sexual orientation, disability, culture, age, gender, gender identity and diversity of thought. These defining attributes impact how we approach our work, connect with others and move through the world. Everyone has at least one thing in common; we are different. Diversity and inclusion are proactive behaviors that respect, embrace and celebrate those differences.
Read more about this and other PRSA-SF strategic initiatives in this letter from chapter president Y'Anad Burrell 
Do You Have a Program Idea?
Is there a program subject you would like to see our chapter present? Maybe you are interested in working with the Events or Programs Committees to develop fresh and new ideas? Let's connect and talk about it. We want to stay on the cutting edge presenting 21st Century programs so we want to hear from the best. That would be you! 

Send an email to Y'Anad Burrell, Board President at yanad@glasshousepr.com.
THANKS TO OUR CHAPTER SPONSORS







 work and our people are regularly covered in publications around the world.