June 2016
Executive Director Update

Welcome to June and the genuine beginning of Summer! We hope that your Memorial Day holiday was special, both in remembering the ultimate sacrifice made by so many over time and in spending time with those most important to you today. And as critical as it is to remember the sacrifices that got us to where we are, it's equally important to not be constrained by the past.
For those of you who've been around long enough, think about how you work, communicate and shop now versus 10-15 years ago.We live in a time of ongoing disruptive change. A complex process that may have taken a team a week to work through can now be completed in minutes on that phone in your pocket. You have to turn off that same phone to avoid 24/7 communication opportunities. And non-specialty, local retailers are being squeezed, while Amazon sails past $100 billion in online sales. 
Some obstacles are similar - finding quality employees, building trust in credit relations and working through an ever-shifting regulatory environment. But the "old" solutions seldom are effective today.
I speak with members daily who have seemingly turned over every possible rock in employee searches. There are local jobs available at all levels in every industry.  Given retirement rates are higher than birth rates, the struggle may only get worse. We're working with MCPASD to "grow our own", but it's a lengthy process and could take years for results. Meanwhile, employee poaching seems to do little more than drive up wages - a plus for employees but not a sustainable solution.
Credit gets more interesting every day, as financial institutions continue to merge for economies of scale (or stockholder value) and government continues to restrict the ability of local lenders to take on many types of risk. We provide forums for people and organizations to connect and better leverage each others' resources, but with daily regulatory rule changes, legal challenges to those rules and corresponding modifications - who can keep up?

I doubt any of us signed up for this and what's ahead, and yet here we are - pursuing our passions, feeding the economy with products, services and jobs. Without our passion, we'd stay down after the first punch. But we have passion, so we will get up, take on the next challenge and move forward. And as a member of this Chamber, you know that our resources and those of all members are ready to serve you. Small group discussions, best practice sharing, advocacy and information - all at your fingertips.
Have a great start to Q3!
- Van 
Upcoming Chamber Events

June 3, 7:30am
Get Moving Middleton (Register)
Hilton Garden Inn

June 8, 5:30pm
City Major Community Announcement
Food Concepts Inc. (More Info)

June 9, 4pm
Biz Trolley Tour (Register)
Automation Components & Viking Cue
Boards at World of Beer

June 13, 11:30am
Ambassador Committee
Gilda's Club

June 15, 8am
Ask the Expert: Converting Leads to Sales (Register)
Edgewood College - Middleton Campus

June 15, 12pm
Economic Development:  (Register)
Wisconsin Bank & Trust

June 15, 5-7pm
Business Social Hour (Register)
Middleton Jewelers

June 21, 11:45am
Lunch & Learn: LinkedIn (Register)
Middleton Community Bank

View the Full Calendar

New Members

Acuity Consulting Services
307 S Paterson St, Suite C
(608) 807-0048

Bishops Bay Country Club
3500 Bishops Bay Drive
(608) 232-4201  

Catered Cocktails
301 Harbour Town Dr, Suite 215
(608) 218-4246  

Freska Mediterranean Grill
8310 Greenway Blvd., Suite 104
(608) 203-5034  

GrandStay Hotel & Suites
175 Lillehammer Ln, Mount Horeb
(608) 437-5200  

Ideal Self Today
6333 Odana Road Suite 10
(608) 630-8804

P.O.Box 620151
(608) 320-2230

Metallic Elements

7340 Darlin Dr, Suite 17, Dane
(608) 852-0570

Muscular Dystrophy Association of Southern WI
330 S. Executive Dr, Brookfield
(608) 628-9717  

Preferred Realty Group
8000 Excelsior Drive, Ste 300
(608) 829-5000  

Short Elliott Hendrickson Inc (SEH)
6808 Odana Road, Suite 200
(608) 620-6191

The BikeMobile
(608) 213-7476  

Members on the Move
Announcements|Awards|Hires & Promotions
NARI Provides Remodeler Hiring Tips, Finding a qualified professional remodeling contractor doesn't have to be a difficult task.  NARI of Madison has some helpful tips to guide you in finding the best remodeler for your project.

New Businesses in Greenway Station, Greenway Station is bringing one luxurious treatment to Middleton that will give mascara some intimidating competition, Glimpse LASH will open this summer.  Biaggi's Ristorante Italiano celebrated it's grand re-opening on May 6.

Starion Donates to Local Charities, in 2015 Starion Financial donated more than $875,000 to charities and local organizations in the North Dakota and Wisconsin communities it serves.

April Real Estate Stats, Coldwell Banker Success has released the April 2016 Real Estate Statistics.

Junction Road Seeks Tenants for Historic Location, The Former West Side Club property is slated for new development, renewed prominence.

Shared Solar Pilot Project, Sign Up Now, The Madison Gas and Electric Shared Solar pilot project is now open for participation.

JDRF Gala Hits Record, The 2016 Juvenile Diabetes Research Foundation Gala was a record-shattering night, raising more than $500,000.

SVA Hosted Free Shredding Events, SVA, in conjunction with the Better Business Bureau, hosted ShredFest events in Madison and Brookfield on April 30.

CORE Welcomes New Trainer, CORE Health & Fitness is excited to welcome Courtney Geisler to the Team!

Middleton Wins Project of the Year Award, At its annual meeting in Wisconsin, the American Public Works Association named the City of Middleton's Middleton Operations Center (MOC) as its Project of the year for Wisconsin.

Gordon Flesch Wins Award, The Gordon Flesch Company has seen a lot of technological innovation in its 60-year existence, enough to be preparing for the next wave.

Member Events

Kickoff to Concerts on the Square, Wisconsin Brewing Co.

Turnstone Roadshow, Atmosphere Commercial Interiors
More Info

Volunteer Orientation, Agrace
More Info

Apps & Taps on the Betty Lou, REACH-A-Child
More Info

Whiskey, Wheels & Watches, Gruno's Diamonds

The Attic Sale at Keva, Attic Angels

Your Fundraising Plan, SVA Certified Public Accountants
More Info

Pie & Ice Cream Social, Middleton Area Historical Society
More Info

7th Annual Backyard BBQ, Gilda's Club Madison
More Info

Succulent Planting for Dad, Greenway Station

Kid's Fishing Day, Middleton Optimist Club
More Info

Prairie Chase Run/Walk, Friends of Pheasant Branch Conserv.
More Info

Charity Golf Outing, Madison West Towne Middleton Rotary
More Info

Dane County Small Business Awards, UW-Madison SBDC

How Did You Get From There to Here?
Profiles on the vocational journey

Interview by Linda Abbott
Linda, owner of Never Forget Legacies & Tributes, creates heirloom-quality legacy books for individuals and families to preserve cherished memories and life stories. An award-winning journalist, author and public relations professional, Linda lives in Middleton with her husband Paul.
Meet: Aaron Achenbach 
Agent, State Farm Insurance
Where did you grow up? What did you want to be when you grew up?
I grew up ninety miles west of Middleton in Prairie du Chien Wisconsin.   While growing up I was always building things and dreamed of being an inventor.
Where did you go to college and what were your career goals?
I attended UW-Madison for four years and wanted to be in a career where I could make a difference.
Did you work your way through college?
During the summer I worked as a barge handler and loaded corn onto barges on the Mississippi River. I was up at five-thirty in the morning and out on the river until nine o'clock at night - long days, hard work but good money. I had wanted to stay in Madison and get a job as a bartender, but my dad got me that job so I lived at home with my parents in Prairie du Chien. Not my original plan, but I do thank him now that I'm older.
Where did you go to work after you graduated, and what was the biggest surprise when you started working?
My first job out of college was at Oscar Mayer. The biggest surprise was that I had seven different positions in five years - from engineering to supervision to industrial engineering to name a few. I'd work in one position for six months then they would move me to a new position. It actually turned out to be a good thing because I learned how to fix problems and adapt, but it was not at all what I was expecting.
You worked in manufacturing management for several years before moving into the insurance industry. What prompted your decision to become an agent for State Farm Insurance in 2005?
My wife Berit and I had our first of three children in 2004.   We wanted to make a change in our lives where my job could allow me to stay in the same town while raising our family. I own my State Farm Agency and get to stay in the same city my entire career. I choose State Farm because they have been the No. 1 insurance company for over forty years.
What type of insurance do you specialize in?
My team and I specialize in protecting families with Auto, Home, Life and Health Insurance.
What is the most rewarding part of your job?
The most rewarding experience happened when I was able to pay for a young adult's college after the death of his father. His dad was no longer there for him but he did make sure that he put his kids through college.
You've served as president of the Middleton Good Neighbor Festival. Why did you decide to volunteer to lead this community event?
I enjoy being a member of the Middleton community and making a difference in people's lives. I want to make my community better in any way that I can and leading the local festival that supports so many good causes is a great way to make a difference.
What do you like to do for fun?
When I have the time I enjoy working with horses. I have been involved in competitive carriage driving since I was six years old.   It is very similar to three-day eventing, which includes dressage, cross country and show jumping, except you drive the horse instead of riding it. A couple of the shows we attend every year are located in the Madison area.

May Renewals

ABR Employment Services

ActionCOACH Business Coaching - Macfarlane

Baer Insurance Services

Blue River Chiropractic

Boardman Clark, LLP

Brandon Eyes


Chartwell Wisconsin

CLM Prescriptives, LLC

Comfort Suites Madison West

Creative Business Interiors

Culligan Total Water

First Lutheran Church

First Weber Group -

First Weber Group -

Galin Education

Gates Collision Centers

Goldstein & Associates
Good Neighbor Festival

Goode Solutions LLC

Insurance Agency

Group Health Cooperative of South Central WI

Horizon Health & Fitness


Inner Power Pitch

La Creme Nannies

Mankind Support Service Inc

Marriott-Madison West

Meicher CPAs

Middleton Area Historical Society

Middleton Ford

Middleton Lions Club

Middleton Veterinary Hospital

Neena LLC


Optimist Club of Middleton

Photography by Sean Lamb

Pipers Mechanical Inc.

Purple Cow Organics, LLC

Radisson Hotel

Resource Engineering Assoc.

Restaino & Associates - Morledge

Restoring Hope
Transplant House

Sam Simon Real Estate -
G. Simon

Sam Simon Real Estate LLC

Savant Capital Management

Sullivan Design Build

Susan Young International, LLC

The Jefferson

United Way of Dane County

US Bank - Sauk Trail Branch

Villa Dolce

Wegner CPAs

Wisconsin Bank & Trust

Wrench Auto Service, Inc

Celebrating Middleton Chamber Anniversaries

5 Years
Mankind Support Service
Monks Bar & Grill

10 Years
Entercom Madison
Restoring Hope Transplant House

15 Years
Sam Simon Real Estate - Gladys Simon

Thank You for your continued support!