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Communicating Value
ASMI’s mission is to increase value by creating demand for Alaska’s wild seafood. As competition for space on the plate continues to grow and inflation impacts numerous aspects of the seafood supply chain, this purpose is more important than ever. From touting the unmatched nutritional benefits and mouth-watering taste of our fish to sharing the world-leading responsible harvest practices of Alaska’s fisheries and fishermen, ASMI activities highlight the premium attributes that set Alaska Seafood above the rest.
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Upcoming Events
Week of Nov. 8, 2021
Alaska Seafood in the News
ASMI works with writers and editors to share the story of Alaska Seafood.
New Resources
Wild Alaska flatfish fact sheet
ASMI’s technical program published a fact sheet on wild Alaska sole, flounder, and other flatfish. The resource covers the management, flavor and harvest profiles, and other attributes of Alaska flatfish. 
In-season salmon harvest updates
McKinley Research Group has begun their annual weekly salmon harvest updates, commissioned by ASMI. In-season updates are published weekly and can be found at or by subscribing to the email list.
ASMI Activities
Trade shows & forums
ASMI participates in events and tradeshows to connect industry and facilitate sales of Alaska seafood around the world.
Assoittica Italia
The virtual Italian Seafood Show Assoitica Italia was held May 20 - 21. ASMI hosted a booth, and ASMI Salmon and Communications Committee member Julianne Curry presented on the impacts of COVID-19 on the Alaska Seafood industry.
Beijing trade gathering
ASMI China held a trade gathering in Beijing at the St. Regis on May 18, 2021. The approximately 50 attendees included importers, wholesalers, retailers, and online platforms.
ASMI presents to Performance Food Group
ASMI contractor Jann Dickerson presented to sales representatives of Performance Food Group’s (PFG) 62 operating companies at their virtual sales meeting on May 18. The presentation featured information about several Alaska species which PFG market under their own brand labels and will be promoting throughout the summer.
Social Campaigns
ASMI’s ongoing social sustainability campaign highlights Alaska’s management and traceability through partnerships with chef influencers and Alaska fishermen.
Full Transparen-sea
Check out our latest sustainability post, which gives consumers an inside look at how fish are counted and seasons are timed.
ASMI holds promotions around the world to boost retail sales and grow the Alaska seafood consumer base.
Promotion with Abramczyk
ASMI renewed its promotion with the popular, family-owned retail chain Abramczyk in Poland. The promotion included a month-long ad with two sponsored basketball teams, promoting Alaska salmon as part of a healthy lifestyle. 
SPECIES: Wild Alaska salmon
ASMI partners with various organizations to further amplify our reach.
Alaska and Louisiana team up to highlight domestic seafood
On June 8-9, 2021, ASMI and Alaska Lt. Gov Kevin Meyer welcomed @LouisianaSeafood and Louisiana Lt. Gov Billy Nungesser for two days of flavor and hospitality to highlight the importance and quality of the seafood industries for these top two seafood producing states. The visit included media events and a collaborative dinner showcasing seafood from both regions that raised $5000 for the Southeast Alaska Food Bank.
Partnership with SENAC
ASMI South America continues to dedicate efforts to its partnership with SENAC, the leading gastronomy university in Brazil. ASMI is currently building assets for the extra-curricular technical course: 'Seafood for Chefs by Alaska seafood.' to be offered in mid 2021. On May 25, ASMI offered a webinar introducing the course, which was attended by 40 culinary students.
Master class with Escuela Altaviana
On May 12, ASMI held a cooking demo at the Escuela Altaviana culinary school in Valencia to introduce the students to Alaska Seafood. Chef Nicolas Román conducted the master class for 20 students.
TOPICS: Cooking, filleting, full utilization of Alaska species; health benefits, sustainable fisheries.
Chef competition in Beijing
On June 9, ASMI China held a chef competition in Beijing at Cuisine Academy in Daxing district. In total, 60 chefs participated, working with Alaska pollock, Alaska sole, and Pacific ocean perch. The event received 25 pieces of media and boosted Alaska seafood exposure with 30 foreign and domestic restaurants and hotels.
Highlights from the Media Library
New assets available now
New assets were just added to the media library. Find a sampling in the What’s New folder.
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