This month we explore how security has evolved into a core business function for organizations. In our featured article, Tony Sager (Center for Internet Security) explains how decision-making about cybersecurity risk competes in the domain of overall enterprise risk, a natural convergence that requires a modern notion of trust. 
THE MARKETING MIX FOR CYBER
CISOs and security leaders frequently find themselves in positions where they need to advance initiatives to various groups across the organization. Taking a page from Marketing 101, Tina Meeker (Sleep Number) reveals how the 4 Ps framework (Product, Price, Placement, Promotion) can help build credibility, trust and buy-in.
INFORMATION SECURITY NEEDS A SEAT AT THE TABLE  
More than just an IT issue, information security extends to the viability and reputation of an organization. For security controls to be implemented in a way that is pramatic and supports the business, writes Judy Hatchett (Surescripts), information security leaders must have a seat at the table and regularly engage with business leaders.
JUNE WEBINAR: WHAT IS A SIEM AND WHY DO YOU NEED ONE?
In our June 29 webinar, join us as Mary Frantz – primary technical cyber expert in the Equifax, Yahoo and many other high-profile breaches – provides a product-agnostic look at the capabilities of enterprise SIEMs, what to look for, how to implement and use them effectively, and how they can benefit the entire organization – not just security.
EILEEN MANNING
Co-Founder, Executive Producer
The Cyber Security Summit
» Bio
As a business owner, I need to comply to banking, insurance and client requirements to operate. Moving forward, businesses, cities, tribes and organizations of all sizes will be required to have cybersecurity as a critical part of their business function. The Summit programming has been designed to provide you with an operating edge. This year we’ve added a new Public Sector day to address the needs of town, municipalities and tribes. We also offer an enhanced small business track, along with healthcare, IoT and corporate strategies. Please join us!
Contrast Security is the leader in modernized application security, embedding code analysis and attack prevention directly into software. Contrast’s patented deep security instrumentation completely disrupts traditional application security approaches with integrated, comprehensive security observability that delivers highly accurate assessment and continuous protection across an entire application portfolio. Visit Contrast Security.
Global Minnesota is a nonprofit, nonpartisan organization that connects individuals, organizations, and communities to the world. Through a unique lineup of programs, Global Minnesota takes relevant and timely information on international issues, foreign policy, and cultural topics, and provides the space and opportunity for engagement and discussion. Visit Global Minnesota.
The 11th Annual Cyber Security Summit takes place Oct. 25-27, 2021 in Minneapolis, MN and online (hybrid event). To stay up-to-date on the Summit and trending cyber security issues, follow the Cyber Security Summit on social media and use the hashtag #cybersummitMN for the latest conversations. For details, visit us online at cybersecuritysummit.org.
Sponsorship Opportunities
Interested in sponsoring Cyber Security Summit 2021? Explore the wealth of opportunities to feature your brand at this gathering of more than 1,000 national and international leaders from across all 16 critical infrastructure sectors. To learn about available sponsorship opportunities, contact Jennifer Churchill at 763-548-1306 or [email protected].
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