Win Big from AMERX Health Care and Zuckerman Future Technologies! |
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Right now AMERX Health Care and Zuckerman Future Technologies want to give one of you more than $100 of products to either try for the first time, or add to your current inventory.
HOW TO WIN
Visit the AMERX Health Care booth page and the Zuckerman Future Technologies booth page. While you’re there, complete the REQUEST MORE INFORMATION form (middle of the page, right side of the screen).
Be sure to complete the form in its entirety by asking the vendor a specific question about their products/services in the text field.
AMERX Health Care is providing an integrated package of skincare and wound care kits.
Zuckerman Future Technologies is offering their PodoExpert Dry to Cracked Skin Foam Creams.
Both are incredible sources of patient care products and a source of practice revenue!
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NEWSLETTER FEATURE
Tricks of the Trade from Ann & Sarah
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TIP FOR: DPMs
Working ON your Practice vs. IN your Practice.
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I'm sure the phrase, "you need to work ON your business vs. IN your business" is not unfamiliar.
Like most business owners, finding time to stop yourself from being your company's best employee can be difficult; or it may just be a matter of changing habits along with time management. It also is a matter of being able to let go of some tactical control and delegate jobs that you are currently taking on yourself.
I will be the first to admit that I am not good at that at all. I have major control issues - like most business owners (after all, that's why we do what we do, isn't it?). Unfortunately, I have come to a serious realization that if I don't either take more time to work ON my business that IN my business I'm going to plateau; and no more growth will be had.
We are all just one person and we only have so many hours in a day. So if you are going to work ON our business vs. IN our business you have three options:
- Redistribute some time away from tasks you're doing in your business to create time to work on your business.
- Redistribute some time away from your personal life (friends and family) to create time to work on your business; which I don't personally recommend as quality of life outside of work is vital.
- Hire someone new, or give a current employee more tasks, allowing him/her to take on some of the current tasks you're doing that you know someone else is capable of.
OK - so you might be saying to yourself... Sarah, this newsletter is about meetings and you're talking about practice management and growth; why aren't you staying in your lane?
Well, here's the connection - once you decide you're going to commit to working on your practice, you will probably need some expert advice in certain areas, and practice management meetings are a great resource for you to utilize!
There are a handful of practice management meetings in the works and many general meetings have a practice management track. Be sure to visit our official meeting calendar for more details, but here's a short list!
Additionally, the 2021 Foot and Ankle Business Innovations (FABI) virtual conference just happened from 6-25/27.
- SARAH
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TIP FOR: Vendors
Working ON your Business vs. IN your Business... Focus ON your Exhibiting Strategy vs. Working IN your Booth.
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Ok, so basically I could copy and paste the majority of the article above - Tips of the Trade for DPMs... but I'll just let you scroll up and check it out.
However, there are obviously differences in what kinds of ways podiatric suppliers like you are going to work on your business in comparison to a physician practice - duh.
The principles are the same, though. We need to commit ourselves to allocate the time to strategize a growth/improvement plan and then allocate more time to implement that plan.
But the same question comes up as it does in the article above... Sarah, what does this have to do with meetings?
Well, I'm simply going to challenge you to work ON your conference strategy, booth, materials, etc. vs. just showing up to another show.... unpacking all your potentially stale materials, and going through the motions. Copying/pasting is so easy to do, but we all know there are elements of our exhibiting strategy that need improvement.
But where do we start? Whether you're a business owner who represents yourself at shows, or you are a sales representative taking on your territory, let's start with a shortlist of tasks you can complete to improve your conference process.
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Review our meeting calendar and pick 5-10 events that you feel you want to explore for the upcoming months.
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- Review your conference budget
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- Set up your booth in your office and review every piece; what's outdated? What needs to be replaced sooner than later? Is it too cluttered? How can you better feature a SHOWCASE product or service?
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- Review your pre-meeting marketing plan (do you even have one?)
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- Review your on-site sales process; what's working and what's not? Explore options to improve the "what's not."
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- Review your post-meeting sales process and determine what's working and what's not.
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- Set goals for meetings other than sales (i.e. networking for distributors and/or sales reps; DPM focus groups/brainstorming sessions).
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There are a TON of more items we can add to this list; but let's start here and you will probably start adding some of your own.
It's easy to let meeting sneak up on you and then just do the same thing you've always done, so mark your calendar NOW for a time this week that you are going to commit to working on a few of these bullets.
Happy Strategizing!
- SARAH
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TIP FOR: Meeting Planners
Working ON your Meeting vs. IN your Meeting.
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If you read the "Tricks of the Trade" above you will catch that the theme for this month's newsletter is to work ON your business vs. IN your business. For meeting planners, specifically, this one is especially tough because so much of your event is simply getting it done.
However, while meetings are task-oriented (and there are a million tasks), I think it's fair to say sometimes we are guilty of copying/pasting versus allocating the time to work on the elements of progress we know we need.
But again, where do we start? Let's start with a shortlist of tasks you can complete to improve your event(s).
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- Review your previous meeting evaluations and segment them into areas of improvement for the
- Immediate
- 3-6 Months
- 1-2 Years
- 3-5 Years
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- Create a working document of the industry's "key opinion leaders" to have on file for the possibility of future speakers
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- Evaluate your meeting website
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- Evaluate the areas that seem to be "a given" and the areas that could possibly generate new revenue
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- Determine if you should incorporate some "hands on" experience at your meeting and/or some round table discussion to mix up your lecture series
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- Determine if you should incorporate some "hands on" experience at your meeting and/or some round table discussion to mix up your lecture series
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- Determine if you should incorporate some "hands on" experience at your meeting and/or some round table discussion to mix up your lecture series
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- Evaluate where you can create partnerships with other organizations/meetings for improved track presentations
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There are so many moving parts during a meeting, but one of the things we've noticed through the years is that a lot of meetings tend to stay stagnant. Sometimes it's good to know what to expect, but we also want to bring new energy, right?
With all of the tasks and stress of putting on a successful meeting, we have to consider the elements to create progress; and we are here to help!
- SARAH
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This newsletter has largely been themed on business/practice management. Given the resources currently available, would you want to see a "sister brand" of PodiatryMeetings.com from Sarah and Ann that focuses more on elevating your practice management strategies? |
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PROVIDE YOUR ANSWER BELOW - ALL ANSWERS ARE KEPT ANONYMOUS!
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Yes, I think that would be helpful.
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No, I think there are currently enough resources available.
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DID YOU GO TO MPC THIS MONTH?
The Midwest Podiatry Conference is one of the industry's largest meetings of the year, and because it was a hybrid meeting, we are curious to get your feedback on your experience!
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We (Ann and Sarah) are continuously striving to provide tools and resources to help you succeed while exhibiting at live and virtual events.... but we need to make sure we know what you need from us!
We want to know...
What kinds of tools/resources would be helpful to you or your team in regards to exhibiting?
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PROVIDE YOUR ANSWER BELOW - ALL ANSWERS ARE KEPT ANONYMOUS!
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Post-show sales processes
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TRAVEL TIPS ARE BACK!
There are several exciting locations for meetings next month! Check out our travel tips for the following cities/meetings:
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International MIFAS
Cadaver Lab Workshop
Rosemont, IL
July 16-17, 2021
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APMA - The National
Cadaver Lab Workshop
Rosemont, IL
July 16-17, 2021
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90-Day Meeting Outlook
Click below to see events calendar for the given month:
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Need Larger Amounts of Credits? |
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Check out the meeting list below which, according to their official websites, provide 16+ CECH.
The meetings listed below take place from July - September 2021.
NOTE: Details regarding podiatric meetings listed in this newsletter and on PodiatryMeetings.com may not be complete nor are they guaranteed accuracy. Please visit each meeting’s official website or contact each meeting’s organizer for official, complete details and registration rates.
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Need Credits Now?
Don't Forget About Your On-Demand Credit Opportunities
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PodiatryMeetings.com presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!
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