National retail and foodservice efforts by the Dairy Farmers of Wisconsin (DFW) stretch dairy farmer’s checkoff investment.
One of DFW’s ongoing, primary efforts is to work with processors to clearly identify their products as being from Wisconsin. The redesigned “Proudly Wisconsin” badges represent just one of our many creative changes in the past two years. The badges proclaim the words “Proudly Wisconsin Cheese” and “Proudly Wisconsin Dairy.”
By identifying products with an easily identifiable logo and a strong Wisconsin message, we enable consumers to readily find and purchase great Wisconsin dairy products, and the more cheese sold, the greater the demand and use of our farmers’ milk.
Processors are currently placing the “Proudly Wisconsin Cheese” or “Proudly Wisconsin Dairy” badge on more than 200 different brands. This symbol embodies everything America’s Dairyland is known for: quality, tradition, passion, innovation, and award-winning products.
Carrying the badge on our Wisconsin brands is important because 90% of the milk produced in our state goes into cheesemaking and 90% of that cheese is sold outside of Wisconsin. We work hard to make sure consumers across the nation not only know their cheese is from Wisconsin, but it's some of the best cheese in the world.
VP, Dairy Company Communications
Dairy Farmers of Wisconsin