I don’t know what others do when they’re struggling. I pray. I pray for answers or a change in the circumstances I am struggling with. I pray for gratitude to take me over instead of the struggle that has absorbed me. I pray to catch the answered prayer when it comes to me. 

On January 22nd of this year, I woke up early with the strong desire to have a word with God, or whoever was not listening to my prayers for the past several months. I needed help. Samantha and I had worked 6 and 7 days a week for the past year and a half, keeping up with our salon clients. While following the rules of social distancing, sanitizing absolutely everything, taking temperatures, masking and breaking out with rashes around our mouth and nose and experiencing a dull headache from not getting enough oxygen, we were exhausted. We were working hard and with Samantha pregnant, we needed prayers answered. 

That morning, I walked into my prayer room in my home and with an out loud voice I demanded my prayers be heard…and answered. . . . that day! I went on to demand what we needed to keep the salon open and something had to change for us. "We need 2 assistants," I insisted. "I need an apprentice to take over the blow-drying and color application and manage the inventory and order products. Oh, and have a strong, caring phone voice and enough energy to keep up with our schedule. She needs to be young to keep up and have completed her cosmetology studies."  Big order. 

The second assistant would be mature and experienced with a lengthy history in the beauty industry. She would still love the beauty industry, be gentle, loved cleaning and organizing and she would be our "extra pair of hands". She would bring a sense of calm to our busy salon and she would have a beautiful and welcoming smile. Big order.

And since I was on a roll demanding what I wanted, I prayed for both women to have a Hispanic heritage.  And I’m not sure why, but I threw in for good measure--and they are both from California relocating to Arizona. When I was finished praying specifically for what we needed in the salon, I finalized my pray by stating, "and if I don’t get those two assistants today, I’m closing my salon on April 1 of this year! And hundreds of clients are going to be pretty upset about our salon closing. "

That morning, after my prayer explosion, I drove to a beauty school in Phoenix and asked an instructor at the school if she had anyone who had graduated and was looking for a position as an apprentice. She said she would keep me in mind and took my business card. I wasn’t encouraged. 

That afternoon I attended a client’s retirement party at an outdoor, backyard gathering. It was a very nice celebration with lots of people.  As I was preparing to leave, my client mentioned that her husband's  former barber hairstylist was in attendance. She wanted us to meet. Just then Beverly walked by and stopped for us to meet and have a conversation. I asked her that although she was retired from doing hair, would she consider a part time assisting position? She answered with these words; "I am looking for a busy hairstylist who needs an 'extra pair of hands' for me to assist". Beverly is Hispanic and has moved back to AZ from CA.

As I arrived home from the party, excited after finding Beverly, my phone rang. It was Ruby from the beauty school who saw me that morning when I visited.  She had completed her beauty school studies and wanted to apply for the apprentice position. Ruby is Hispanic and has moved to Arizona from California.

Both assistants came to us on the same day. I don’t believe in coincidences. Life happens through Divine Order and our expectation. I don’t think my answered prayers were because I had an outburst of demands for God. Perhaps that was already the assigned day for my prayers to be answered. I don’t know. This I know for sure: if you pay close attention, you can catch those answered prayers as they come your way. 

With love, 


Eufora Product of the Month

Eufora Conceal Root Touch Up

Aloe Vera provides nutrients, essential amino acid, moisture and legendary rejuvenation benefits for optimum scalp and hair health.

Colors: Brown, Dark Brown, Blonde and Red 

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Snip Tip:

SUMMER HAIR: Start summer with a trim and get rid of spilt ends and refresh your style.

Protect your hair from the sun as much as possible.

Apply conditioner to your hair before swimming.

Add extra moisturizing conditioners during the summer month.s

Go natural as much as possible during your vacation and give your hair a ‘time off’ from hot tools.

Beverly Barre` has been a resident of Phoenix for 50 years. She owned, managed and worked as a successful hairstylist for two-generations of clients in her salon, specializing in haircutting and styling, color, perms and esthetics. 

The concept of health and beauty as a lifestyle has been a major theme and passion for Beverly in her personal and professional life. She states, “I have a commitment to the beauty way and live it through maintaining body, mind and spirit as a daily choice for a healthy and beautiful life.” Beverly is a proud mother of two and grandmother of four. 

At Pluma Designs, Beverly is our extra pair of hands. Her spirit and love for the beauty industry  is contagious and her welcoming smile brightens our day!

Ruby Cabrera is the youngest of six daughters. At the age of 21, she made the toughest decision of her young life to move from Pomona, California to Phoenix, Arizona to live on her own. 

Buying a one-way ticket on a Greyhound bus, on a random day in 2019, she chose to restart her life from scratch in a new city. 

Initially she worked in a variety of jobs until she registered to attend cosmetology school, where she could accomplish her long-time desire to someday become a successful hairstylist. 

She says she is ‘more than ever grateful’ to be part of the Pluma Designs Family.

As our new apprentice, with her course work behind her, we are grateful to Ruby for her insatiable desire for continual education and her natural talent with hair. 

Quote of the Month

If nothing changes, nothing changes!

Author Unknown


The presence of anxiety is natural. The prison of anxiety is optional.

Ashley Wooldridge, CCV Pastor

Yes, We Wax!

Are your eyebrows a little out of control? A nicely shaped eyebrow adds lift to your face and makes the eye appear larger and more youthful. Contact us for an appointment.

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Pluma Book Club

Personal Development:

Whole Brain Living by Jill Bolte Taylor                                                                                                                Novel:

Things You Save in a Fire by Katherine Center 

Culinary Creations by Connie
Recipe of the Month

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Connie shares her delicious frittata recipe

They’re not just for breakfast.  Frittata is an egg-based dish similar to an omelet or crustless quiche, enriched with additional ingredients such as meats, cheeses, vegetables, with cream without cream or even pasta. The options are endless. 

The Italian word frittata derives from fritta, the feminine past participle of "to fry" and was originally a general term for cooking eggs in a skillet.  The partly cooked frittata is not folded to enclose its contents, like an omelet, but it is instead turned over in full, baked or put under a broiler.

Just a little tip:  Beat the eggs vigorously to incorporate more air, to allow for a deeper filling and a fluffier result. (I use my hand blender.)

I LOVE frittatas, and often forget about making them, yet they're so EASY and delicious, great for entertaining, brunch, 


8 Large Eggs

2 Diced Scallions (white and green parts)

8-10 Asparagus Spears Cut into 1 to 2 inch sections

1 Tomato Diced

½ Red Pepper Diced

3-4 oz. Goat Cheese

Olive Oil

Salt and Pepper to Taste

Serves 2-4

Scholarship Endowment

Thank you for your donations to the cosmetology school and program.

Dr. Hilda Villaverde Hairstylist Scholarship Endowment:
mcccdf.org/Villaverde or by check payable to Maricopa Community Colleges Foundation. Mail to Gateway Community College, 108 N. 40th Street, Phoenix, AZ. 85034

Thank you for your referrals and if you are seeking services of any kind, we are a great resource for everything from counseling services, plumbing, upholstery, mortgage refinancing, painting and more. We've got someone for everyone and if we don't, we'll find them for you.

Mission Statement: At Pluma we create lasting beautiful days in every client's life through healthy, gorgeous hair. We Anticipant-Listen-Connect and Deliver results.