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As members of the National Association of Realtors (NAR), Realtors are champions of homeownership, property rights and the communities they serve. And yet, in today’s world of technology, instant gratification and misinformation, local MLS broker marketplaces and real estate professionals can be taken for granted.
If you don’t educate your clients on the value you and local MLS broker marketplaces provide, consumers could miss out on the best possible experience they can have in navigating one of the most infrequent, complex and consequential transactions most will make in their entire lives.
So what can agents who are Realtors do?
- Articulate your value
- Advocate for local broker marketplaces
- Use buyer broker agreements
At the end of the day, Realtors’ membership in NAR demonstrates their commitment to consumer advocacy. You lead as entrepreneurs, small business owners, experts and community advocates to protect consumers and create wealth.
There’s really no better story to tell than that. And there’s no better voice to give life to that story than you.
READ FULL ARTICLE HERE
Katie Johnson is chief legal officer and chief member experience officer for the National Association of Realtors
REALTOR® Magazine: Explain How REALTORS®, Local Broker Marketplaces Work
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