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As part of a global brand refresh, Junior Achievement of South Florida (JA) is updating its logo, marketing collateral materials, and other digital communication elements. While we may have a new look, our commitment to innovation and impact remains as strong as ever.
 
The new logo represents the idea that "together we rise above." President & CEO of Junior Achievement of South Florida, Laurie Sallarulo, stated, "when I reflect on our new logo it reminds me when working together, we can help our young people soar to greater heights. JA is committed to building a better future for our children and community."
 
The brand transition reflects the organization’s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 workforce education partner today. Thirty-six years of proven progress, thirty-six years of measurable impact!

Working with our education and community partners, JA is dedicated to inspiring the mindset and building the skillset of every young person so they may thrive in our community.
Our Name Is Our Promise…
Our promise is to provide learning experiences
that help young people reach their potential. 
Junior Achievement = Juniors Achieving!!! The new logo and branding, which utilizes dark blue, turquoise, yellow and green color elements, represents how one leader in the community, working in tandem with Junior Achievement of South Florida, can impact many lives.
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