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The end of the year is upon us, and it’s a time that naturally sparks reflection—often leading to ambitious New Year’s goals. As we look back on 2024 and plan for 2025, I want to encourage our business community to reflect on something vital: community.
Over the past year, as we explored ways to help our local business community build resilience, we conducted one-on-one interviews with business owners and operators. Our aim was to deeply understand the challenges they face so we could create meaningful supports—from events to workshops and beyond—that truly address their needs.
One theme that consistently came up was mentorship and support. It takes many forms: some structured and formal, others casual and spontaneous. Regardless of the format, these connections were vital to the people involved.
For example, those in family-owned businesses often leaned on family members during tough times. One person shared, “I need to have some people to talk it through and reassure me. It’s important to say the whole situation out loud and hear their opinions. I couldn’t imagine doing this on my own.”
Others described formal peer groups that meet monthly to discuss highs, lows, and goals. As one participant noted, “Having these conversations brings things to light that you never thought of. To have that outlet… to be able to discuss… it’s very important.”
Some business owners found value in quarterly roundtables focused on community connection, where they could share challenges and solutions with peers. “One time,” an interviewee recalled, “someone shared a challenge, and someone else had a solution for them.”
Even more informal connections proved invaluable. For instance, tradespeople who are technically competitors often come together to share resources and advice, recognizing that collaboration can benefit everyone. Others reached out to respected peers in their industry for guidance and insight, fostering invaluable mentorship relationships.
As you think about your business goals for 2025, consider how mentorship and support could play a role in your success. Are there ways you could lean into these kinds of relationships? And what about the people who work with or for you? Have you created an environment where they feel comfortable asking for help?
Some of you already have great systems in place, while others might be quietly struggling, feeling like they’re supposed to have all the answers. The truth is, none of us can do it alone. We all need someone to lean on when times get tough. Your community is here, ready and willing to help—you just have to take that first step to connect.
Let’s make 2025 the year we actively build and nurture these supportive relationships. Together, we can foster a stronger, more resilient business community.
Katie Muldrew
Project Coordinator
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