KBA OFFERS NEW MEMBER SERVICE
P1 PLUS FOR NEW HIRES
KBA’s Board of Directors, at the recommendation of the Member Services Committee, voted last week to offer another valuable Member Service, absolutely free to KBA Members. We are pleased to announce a new partnership with P1 Learning, to offer the P1 Plus onboarding program for new sales staff. The program will be offered three different times in 2019, with the first sessions beginning on Monday, March 11 th . This 7-week program is designed to build confidence and know-how for your new seller while providing you with the training assistance you need.
 
  • 40+ Online Video Courses
  • Weekly Discussions with Trainers
  • Individual Course Testing & Homework Assignments
  • Final Sales Cycle Project with Prospect
  • No Cost For KBA Members!

Space is limited for March 11th , so please register today by visiting, p1learning.com/p1-plus-sign-up
KBA SALES REPRESENTATIVE SURVEY
We would appreciate your input as we plan sales training sessions and events for 2019. Please take a moment and answer the following 5 questions via Survey Monkey by  clicking here.
PRESIDENT'S COLUMN
WHEN DOES EQUAL TIME APPLY?
Chris Winkle
President/CEO
We had a question this week related to equal time and Governor Bevin being featured on the PEP spots for Kentucky’s Justice & Public Safety Cabinet. Bevin filed the necessary documents on Friday of last week, seeking reelection to a second term as Kentucky’s Governor. At that moment, the Governor became a “legally qualified candidate for public office”. With the guidance of Dawn Sciarrino, allow me to explain. To be a legally qualified candidate you must (a) meet the qualifications for the office (e.g., age and residency), (b) publicly declare an intention to seek the office, (c) submit signatures or whatever is necessary to be placed on the ballot for the office being sought. With that being said, when does the equal opportunity rule kick in? The answer is, the moment that the person becomes a “legally qualified candidate”. Which in the Governor’s case occurred on Friday, January 25,2019. Thus equal opportunities will be triggered, as well as the public file obligations.

Don’t confuse equal time with lowest unit rate. Your obligation to offer the lowest unit rate applies only to the 45 days pre-primary and 60 days pre-general election periods.

As for the Governor being featured on the PEP spots, please pull them from your schedule immediately to protect yourself from having to offer equal time, if requested. New spots for the Justice & Public Safety Cabinet will be distributed as soon as they become available.

Remember:

EQUAL TIME APPLIES: as soon as the individual becomes a “legally qualified candidate for public office”
 
LOWEST UNIT RATE APPLIES: 45 days pre-primary election, 60 days pre-general election.
DATES TO REMEMBER
FEBRUARY
13-16 Country Radio Seminar
26-28 Washington DC Annual Fly-In

APRIL 29 - MAY 2
KBA Sales Training Roadshow

SEPTEMBER 12-14
Small Market Television Exchange (Austin, TX)

OCTOBER 13
Broadcasters Cup Golf Scramble

OCTOBER 14-15
KBA's Annual Membership Conference
The next required monthly test will be Thursday, February 14 @ 12:07PM (EDT) and will originate from KYEOC.

Print the 2019 KY EAS Schedule by clicking here.
Did you know you can add all team
members at your station to the eCast distribution list?

Simply send a list of all email
addresses that need to be added to  kba@kba.org
PEP PLAYERS
OCTOBER LIST
Click here to view our list of the stations who reported PEP in the month of October 2018.
Thank you for reporting!
TRAINING FROM LBS
LBS WEEKLY FEATURED VIDEOS

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
How can I improve my customer service skills if my station doesn’t offer digital products?
Is it better to call ahead or just drop in on prospects?

Paul Weyland shows you the value of customer-focused headlines for getting your calls returned.

Ever wonder how a car dealer makes money? John Tkac begins to answer that very question in the first part of this series. This module covers 1) where dealers make their largest profits, 2) what expense categories dealers are most concerned with, and 3) the six businesses in a typical auto dealership
ECAST SPONSORED BY:

This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



KENTUCKY BROADCASTERS ASSOCIATION STAFF:
Chris Winkle, President/CEO

Karen Mucci, Director of Member Services

Liza Livers, Administrative Assistant

Lisa Gross, PEP Coordinator
pep@kba.org
OUR 2019 PEP SPONSORS
Chris Winkle
KBA President/CEO
David Brinkley
KBA 2019 Chairman